Determining what to measure and how to measure it is one of the key steps to plan ahead of your event, to ensure you can continually improve in the eyes of your exhibitors, sponsors, visitors, and of course your management. Some tips about which measurements make sense, and how to implement a simple event platform that helps set yourself up for continued success.
19. Event organizers are
are seeking new ways
to engage individuals,
to demonstrate value,
to motivate action,
and deliver information,
drive repeat business
21. Most events just need to address simple questions
How can I get 95%paticipation in my suveys?
Who are the people walking away with my brochures? How can I engage with them?
How can I obtain more effective visibility for my sponsors?
How can I boost event mobile app usage from an aveage of 13%to over 80%?
Answering such questions as:
How can I boost oveall visitor satisfaction by 20%or more?
ParIcipants! Exhibitors! Sponsors!
CONFERENCE - TRADE SHOW - CORPORATE EVENT - MEETINGS - ASSOCIATIONS – CONVENTIONS
22. Unique touch-based features include voting
Coca cola brand used for illustrative purposes only
22
3. NFC, RFID, QR –
What technology is right for this aplication?
29. What is NFC – Near Field Communication?
• Operates on the same principle as contactless smart cards
and RFID tags (e.g. access control badges)
• A reader initiates an RF communications and captures data
from the card (or programs data into the card)
• With NFC, a phone can be either a reader or a card
Source:!Smart!Card!Alliance!Smart_Card_Security_WP_20081013.pdf!
13.56MHz!
30. Gift cards, store credit cards
and other forms of store
tender
Personalized offers, rewards
and content
Membership and loyalty
programs
Contactless payment from
multiple accounts
Instant ticketing for transit,
sports and entertainment
venues
NFC: The Wallet
of Tomorrow
31. Content developed by All rights reserved
Mobile World
Congress 2013
NFC mobile phone
ticket entrance
Paper ticket
entrance
Don’t implement technology for the sake of technology
61. Visitors collect the presenter slide decks
and speaker biogaphies
Watch the video at: http://bit.ly/ZXgLL
Agenda for Smat City World Congress displayed on a large wall
68. The Poken Green Event Suite
Participants Exhibitors Sponsors
Fully Configurable
Mobile Event App
Fully Brandable Event
Community Portal
Powerful Lead
Generation & Networking
QR Code Management
NFC Touch-points
GREEN event tools to
simplify marketing,
logistics, and generate
unbeatable metrics
Works on ANY
smartphone
Remotely updateable
content
Happy
Visitors
Winning
Organizer
Sponsors
Lining Up
Surveys
Gaming
Utility
Network
Metrics
Visibility
Simple
One
Tool
Emailing
69.
70. Sales in 25 countries
Poken’s unique Web and Mobile tools have been helping customers drive ROI from touch-
based engagement
Poken
Satisfied customers.!