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a case study on Linked in: for the course enterprenuership in Istanbul commerce university

Publicado en: Empresariales
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  1. 1. Abdulmenan Sherif
  2. 2.  Company name: linkedin  Company history of linkedIn company  Mission  LinkedIn’s slogan  Vision  What does the company offers for users?  User profile network  Headings in linkedIn  About Privacy Controls  The Business Model of the company
  3. 3. linkedin  Company history of linkedIn company  linkedIn :is a US social networking site. Founded in December 2002 by a team led by Reid G. Hoffman and officially launched in May 2003, it is used primarily for business connections and job searching. Its services are used by professionals seeking jobs or contacts and companies hoping to fill vacancies  It: is a business-oriented social networking service professional networking  The site operate in more than 24 languages
  4. 4.  LinkedIn provides the following headings and informations to help categorize your experiences:  • Organizations  • Volunteer Experience & Causes  • Projects  • Certifications  • Courses  • Honors and Awards  • Languages  • Creative Portfolio Display  News: Up-to-the-minute company information such as new projects, innovations, news stories and products Personnel Transitions: Who has just been hired, who has just moved on  *Career Info: An overview of what it is like to work at the organization, often with real stories and career advice from employees *jobs and Internships: A selection of or direct link to job and internship opportunities available at the organization Headings in linkedIn
  5. 5.  LinkedIn is the world’s largest professional online network with a presence in over 200 countries with over 200 million members. The site aims to unite professionals to make them more informed, productive, and successful. It differs from other social networking sites in that it is strictly professional in nature. In addition, LinkedIn is a live, up-to-the-minute, dynamic information-sharing portal  LinkedIn protects its intellectual property rights by common law rights as well as contractual restrictions.  In addition to these contractual arrangements, LinkedIn uses a combination of trade secret, copyright, trademark, domain name and patents to protect intellectual property
  6. 6.  Mission:connect the world’s professionals to make them more productive and successful.  LinkedIn’s slogan is «Relationships Matter»  vision: to create economic opportunity for every professional in the World: The vision does not only apply to each of its employees, but every LinkedIn member, each of whom has the ability to create opportunities for others. This is the believe to be the power of LinkedIn’s network [LinkedIn 2011]
  7. 7.  The focus of personal networking should be about an exchange of value and not simply using someone as a resource. It is most valuable as a means to facilitate long term interactions between two individuals in which both benefit.
  8. 8. What does the company offers for users?  Users can find jobs, people and business opportunities recommended by someone in one's contact network.  Employers can list jobs and search for potential candidates.  Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.  Users can post their own photos and view photos of others to aid in identification.  Users can follow different companies and can receive notifications about the new joining and offers available.  Users can save jobs that they would like to apply for.  Users can "like" and "congratulate" each other's updates and new employments.  Users can see who has visited their profile page.
  9. 9. User profile network  The basic functionality of LinkedIn allows users (workers and employers) to create profiles and "connections" to each other in an online social network which may represent real-world professional relationships.  Users can invite anyone (whether a site user or not) to become a connection  Finding contacts  Start With Who You Know  Friends, co-workers, family members, supervisors, faculty or professionals you meet at career fairs and other events can be great networking contacts. Add individuals you know and respect professionally as LinkedIn connections. When searching for a specific individual, simply type his/ her first and last name into the search bar at the top of any page. Click on the names in the results to view the profiles and verify that this is actually the person you seek.
  10. 10. Your profile in linkedIn  include information that is relevant to your career objectives and job/internship search. In its most basic form, it will have sections that list your education, work , experience, and skills.  key skills or competencies that are relevant to career fields that interest you. This might include professional interests, personal strengths and accomplishments, collegiate activities, community service, leadership, or other experiences.  Example: Strong background in writing and editing; including experience as an editor of the literary magazine, a reporter for The Justice (campus newspaper), and an intern for the Boston Globe newspaper. Capable writer and producer; effective at developing content for print, audio, video, and social media. Demonstrated leader and cooperator; active in student government and Waltham Group with an interest in a career in non-profit administration, advertising and public relations.  employment, internships, volunteer experiences, and  active involvement with clubs or activities, regardless of whether they were paid positions.
  11. 11. About Privacy Controls & Messaging  LinkedIn allows users to set their own unique privacy settings. Everyone will not will access to view their profiles, photos, or even their full names. They can be prohibited from sending direct messages or they might first require an introduction from a mutual contact to gain access to some LinkedIn users.
  12. 12.  The Business Model of linkedin networking company 1. Key Partners high tech companies: such as Sequoia Capital of Josh Kopelman  Greylock Partners  Bessemer Venture Partners  Bain Capital Ventures  SAP Ventures and Goldman Sachs McGraw-Hill Companies other social medias and online marketing companies,customers, employess of the company 2. customer segments: the linkedin by itself is a segment for professionals, B2B, B2C and C2C segments 3.Customer Relationships : provide update information about job opportunites, provide new applications and trainings by discount
  13. 13. 4.Key Activities : online network connections and find the most updated information for subscribers 5.Value Propositions : connection of professionals increase the satisfaction of customers, increase sign in per second so that customers connect more individuals 6. channels: the linkedIn website and customers in the linkedin network 7.Key Resources: the linkedin web and softwares of the company, experties of the company 8.Cost Structure : software updating costs, employee cost
  14. 14. 9.revenue streams  The site's revenue comes from selling access to information about its users to recruiters….advertising and subscribers LinkedIn’s revenue model to make money comprises essentially :  . LinkedIn users can sign up for subscriptions for extra services;  . LinkedIn sells software as a service called “LinkedIn Recruiter,” to help businesses target and find appropriate job candidates among LinkedIn members;  . Selling online ads pitched to LinkedIn’s professional audience.
  15. 15. THANK YOU