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Business Model
Canvas & Patterns
Sean Ammirati
Partner, BirchmereVentures
Adjunct Professor, Carnegie Mellon University
Why is the Business
Model Canvas popular?
http://www.flickr.com/photos/yodelanecdotal/3329778720/
2004
2006
2010
450+
Business Model Canvas & Patterns
http://www.businessmodelgeneration.com
Sketch & Articulate Alternatives...
http://www.businessmodelgeneration.com
Validate Hypothesis ...
Key
Partnerships
Niche
Content
Cost
Structure
Revenue
Streams
Key
Activities
Key
Resources
Value
Proposition
Customer
Relationships
Customer
Segments
Niche
Customers
Channels
Key
Partnerships
Cost
Structure
Revenue Free
Streams Paid
Key
Activities
Key
Resources
Value
Proposition
Basic
Usage
Premium
Usage
Customer
Relationships
Customer
Segments
Casual
High
Volume
Channels
A More In Depth
Example
Business Model Canvas & Patterns
Business Model Canvas & Patterns
Business Model Canvas & Patterns
Why Birchbox Worked?
Financial Model
• Key Assumptions
• IS, BS, CF
• Scenarios
• Milestones / Key Metrics
Key Assumptions (ex)
Revenue Summary (ex)
Key Metrics (ex)
Subscription Revenue
Stream
• CMRR: Committed Monthly Recurring
Revenue
• Cash
• Churn
• CAC: Customer Acquisition Cost
• CLTV: Customer Life TimeValue
• CPipe: CMRR Sales Pipline
http://www.slideshare.net/botteri/cloudonomics-101-creating-a-financial-plan-for-your-saas-or-cloud-computing-business

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Business Model Canvas & Patterns