Social Media at Work - HISEZ
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Social Media at Work - HISEZ
- 1. Social Media At Work Agile Web Promotion & Loyal Customers Sean Botha SPLASH Adventure Travel in Scotland/Morocco/Spain sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
- 3. Splash Rafting: Online Marketing Manager
- 4. University of the Highlands & Islands: New Media Officer
- 5. Eden Court: Systems & Database Officer
- 6. DF Concerts: New Media Manager
- 8. Keen mountain biker & runner
- 9. Tweed fanSPLASH Adventure Travel in Scotland/Morocco/Spain sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
- 10. SPLASH PORTFOLIO Adventure travel & activity company in Scotland, Morocco and Spain STAGDOWEEKEND.CO.UK RAFTING.CO.UK MOROCCOADVENTURETOURS.COM SPAINADVENTURETOURS.COM CANYONING.CO.UK PERTHSHIREPAINTBALL.CO.UK SPLASH Adventure Travel in Scotland/Morocco/Spain sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
- 12. Facebook, Twitter & Social Search
- 13. Local: TripAdvisor & Google Places
- 14. Google Analytics
- 15. Organic SEO using Google Insights & Webmaster Tools
- 17. MailchimpSPLASH Adventure Travel in Scotland/Morocco/Spain sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
- 18. FACEBOOK PAGES Its now easier than ever to quickly establish a presence & reach your customers on the #1 social network. Free & hugely effective at reaching your target audience Often a more popular destination for customers than official website Use Facebook as Page feature Choose your username carefully IFRAME S & F-Commerce Check In with Facebook Places SPLASH Adventure Travel in Scotland/Morocco/Spain sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
- 19. FACEBOOK PAGES Welcome Engaging content to convince 1st time visitors to LIKE! SPLASH Adventure Travel in Scotland/Morocco/Spain sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
- 20. FACEBOOK PAGES Profile Picture Tall profile image with square logo included Maximum exposure & iconic thumbnail Update regularly with news, photos, promos SPLASH Adventure Travel in Scotland/Morocco/Spain sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
- 21. TWITTER Easy way to connect with customers (current & new) Raise your SERP organically & for free! Effective scheduling = frequent, relevant content Use desktop apps: Hootsuite/TweetDeck/Brizzly Harness the power of Twitter Search Enhance stream with media: photos & video Observe & respect Twitter rules! SPLASH Adventure Travel in Scotland/Morocco/Spain sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
- 22. 9
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- 24. MAILCHIMP Cheap & very effective email marketing platform Powerful integrations: Analytics, Social, Video Easy to use with lots of help & support Customisable: set up email templates & share ownership Segment & interact with your customers – free bespoke market research! SPLASH Adventure Travel in Scotland/Morocco/Spain sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
- 25. MAILCHIMP SPLASH Adventure Travel in Scotland/Morocco/Spain sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
- 27. Sign up to newsletter/blog/Twitter/Facebook
- 28. Recruit friends/family as mystery shoppers
- 29. Search for relevant terms using GooglePinpoint areas where your CRM process needs work Invest in systems & processes to enhance customer experience Respond to ALL feedback from customers Keep your messages relevant, accessible & fun! SPLASH Adventure Travel in Scotland/Morocco/Spain sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
- 30. THANKS FORLISTENING get in touch sean@rafting.co.uk twitter.com/seanbotha facebook.com/seanbotha SPLASH Adventure Travel in Scotland/Morocco/Spain sean@rafting.co.uk | (01887) 829706 | rafting.co.uk