A presentation given at the 'Social Media at the Theatre' event - Eden Court Theatre, Wed 20th April 2011. In this presentation I discuss how I have utlised specific social media tools and platforms to help promote and develop real-life businesses.
1. Social Media At Work Agile Web Promotion & Loyal Customers Sean Botha SPLASH Adventure Travel in Scotland/Morocco/Spain sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
21. Chris Waingroove DesignsSPLASH Adventure Travel in Scotland/Morocco/Spain sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
22. FACEBOOK PAGES Its now easier than ever to quickly establish a presence & reach your customers on the world’s #1 social network. Free & hugely effective at reaching your target audience Often more popular destination for customers/fans than official website Use Facebook as Page feature Choose your username carefully IFRAME S & F-Commerce Facebook Places SPLASH Adventure Travel in Scotland/Morocco/Spain sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
23. FACEBOOK PAGES Welcome Captivating content to convince 1st time visitors to LIKE! SPLASH Adventure Travel in Scotland/Morocco/Spain sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
24. FACEBOOK PAGES Profile Picture Tall profile image with square logo included Maximum exposure & iconic thumbnail Update regularly with news, photos, promos SPLASH Adventure Travel in Scotland/Morocco/Spain sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
25. FACEBOOK PAGES Applications for Pages Mailchimp App subscribes fans to receive email updates from Splash SPLASH Adventure Travel in Scotland/Morocco/Spain sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
26. FACEBOOK PAGES Applications for Pages TourCMS App lists Splash Tours - photos, details, prices & live booking links SPLASH Adventure Travel in Scotland/Morocco/Spain sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
27. MAILCHIMP Cheap & very effective email marketing platform. Powerful integrations: Analytics, Social, Video Easy to use with lots of help & support Customisable: set up email templates & share ownership Segment & interact with your customers – free bespoke market research! SPLASH Adventure Travel in Scotland/Morocco/Spain sean@rafting.co.uk | (01887) 829706 | rafting.co.uk