5. 1. Buy Ads
Traditional
4. Make a 2. Get More
Profit
marketing Distribution
machine
3. Sell More Buy
Products
From Seth Godin on Sliced Bread at Ted, Feb 2003
6. It doesn’t work because consumers have
more choice and less time
11. “Something remarkable is worth talking about...It’s
a Purple Cow… Remarkable marketing is the art of
building things worth noticing right into your product
or service.” Seth Godin
18. Be an astronomer
....not an astrologer
Scientific Product Development
Acquisition
Activation Problem, Keep or
Retention Hypothesis kill feature
Referral & Test
Monetization
38. Image Credits
By Theti By Dalla* By Hikaru501
on Flickr on Flickr on Flickr
By Froot Smoothie By Jódís By Snelvis
on Flickr on Flickr on Flickr
By Benegizer By Unhindered by Talent
on Flickr on Flickr
By walter*sylvia By Toma01
on Flickr on Flickr
By TylerKnott
on Flickr By Piglovescow.com