Updated in July 2013, SearchEngineLand.com's Periodic Table of SEO Success Factors is explained in a quick-start presentation format. Read the companion Guide to SEO, featuring nine chapters that explain the Periodic Table of SEO elements in more detail, perfect to use a beginner's guide and tutorial for getting started with search engine optimization. The Periodic Table of SEO Success Factors http://searchengineland.com/seotable Read the Search Engine Land Guide to SEO: http://searchengineland.com/guide/seo Chapter 1: Types Of Search Engine Success Factors http://searchengineland.com/guide/seo/types-of-search-engine-ranking-factors Chapter 2: Content & Search Engine Success Factors http://searchengineland.com/guide/seo/content-search-engine-ranking Chapter 3: HTML Code & Search Engine Success Factors http://searchengineland.com/guide/seo/html-code-search-engine-ranking Chapter 4: Site Architecture & Search Engine Success Factors http://searchengineland.com/guide/seo/site-architecture-search-engine-ranking Chapter 5: Link Building & Ranking In Search Engines http://searchengineland.com/guide/seo/link-building-ranking-search-engines Chapter 6: Social Media & Ranking In Search Results http://searchengineland.com/guide/seo/social-media-ranking-search-results Chapter 7: Trust, Authority, Identity & Search Rankings http://searchengineland.com/guide/seo/trust-authority-search-rankings Chapter 8: Personalization & Search Engine Rankings http://searchengineland.com/guide/seo/personalization-search-engine-rankings Chapter 9: Violations & Search Engine Spam Penalties http://searchengineland.com/guide/seo/violations-search-engine-spam-penalties

1. July 2013
explained by…
updated…
THE PERIODIC
TABLE
of
SEO
SUCCESS
FACTORS

2. http://searchengineland.com/seotable @SEngineLand

3. Search Engine Land’s Guide To SEO
•Types Of Search Engine Success Factors
•Content & Search Engine Success Factors
•HTML Code & Search Engine Success Factors
•Site Architecture & Search Engine Success Factors
•Link Building & Ranking In Search Engines
•Social Media & Ranking In Search Results
•Trust, Authority, Identity & Search Rankings
•Personalization & Search Engine Rankings
•Violations & Search Engine Spam Penalties
http://searchengineland.com/seotable @SEngineLand

4. Types Of Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand
• On the Page SEO
• Off the Page SEO
• Violations
3 MAJOR GROUPS:
WEIGHTING SCALE: 1 to 3
3 = most important
Negative Factors shown in
RED

5. Types Of Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand
Off the Page SEO:
• Under Publisher Control
• Types of Content Published
• HTML & Site Architecture
On the Page SEO:
• External Authority Signals
• Reputation Signals

6. Content & Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 2 @SEngineLand
Content
Quality
Content
Research
Content
Keywords
Content
Engagement
Content
Freshness
• Delivers Value
• Unique
• Useful
• User Queries
• Query Volume
• Query Match
• Used in Copy
• Natural
Language
• Answers Query
• Time on Site
• Interactions
• Query
Deserves
Freshness

7. HTML Code & Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 3 @SEngineLand
Meta
Description
Header
Tags
Structured
Data
HTML
< TITLE > Tag
• Schema
• Rich Snippets
• Entities
• <H1> </H1>
• <H2></H2>
• Standard HTML
• May appear in
SERPs
• Unique to Page
• Descriptive

8. Site Architecture & Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 4 @SEngineLand
Site
Crawlability
Duplication
& Canonicals
Site
Speed
Descriptive
URLs
• Crawl budget
• Crawl efficiency
• HTML Sitemaps
• www/non-www
• rel=Canonical
• rel=prev/next
• Fast load time
• Engagement+
• Conversion +
• Domain & Short
URL Keywords
• Breadcrumbs

9. Link Building & Ranking In Search Engines
Read More >> SearchEngineLand.com Guide To SEO: Chapter 5 @SEngineLand
Link
Quality
Anchor
Text
Link
Quantity
• Authoritative
• Topically
relevant
• Keywords vs.
brand name
• Over-optimized
anchor text
• Total number
of links
• Diversity

10. Social Media & Ranking In Search Results
Read More >> SearchEngineLand.com Guide To SEO: Chapter 6 @SEngineLand
Social
Reputation
Social
Shares
• Social Signals=“Votes” in SERPs
• Authentic vs. Fake accounts
• Engage with customers
• Quality vs. Quantity of shares
• Impact on personalized SERPs

11. Trust, Authority, Identity & Search Rankings
Read More >> SearchEngineLand.com Guide To SEO: Chapter 7 @SEngineLand
Authority
Signals
Site
History
Identities
& Entities
• Sentiment
• Reviews
• Ratings
• Domain age
• Past penalties
• People
• Places
• Things

12. Personalization & Search Engine Rankings
Read More >> SearchEngineLand.com Guide To SEO: Chapter 8
Results by
Country
City Metro
/ Region
Signed In/
Preferences
Social
Connections
• TLDs
• Hosting
• Global SEO
• Local Search
• Mobile SEO
• Search History
• Social Votes
• “Cards”
• Trusted
Opinions
@SEngineLand

13. Violations & Search Engine Spam Penalties
Read More >> SearchEngineLand.com Guide To SEO: Chapter 9
Thin Content Ad Heavy KW Stuffing Hidden Text
Cloaking Paid Links Link Spam DCMA
@SEngineLand

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http://searchengineland.com/seotable @SEngineLand