View the #DF14 #Dreamforce14 presentation given by Danny Sullivan (@DannySullivan) Founding Editor & Chief Content officer of http://SearchEngineLand.com & http://marketingland.com
4. Some Early History Of Direct Answers
AltaVista Shortcuts: In 2002, provided links to
weather, stock quotes and more
Yahoo Shortcuts: In 2003, similar to AltaVista with
weather, quotes, more
Google: In 2005, added weather then “Google Q&A”
with fast facts on celebrities, planets, movies and more
Historic & current examples drawn from Google Direct Answers,
Search Engine Land’s archive of stories on the topic...
@dannysullivan
40. Sourcing The Sources
Some answers done through partnerships; menus, for example,
from third-party provider
Others are just because facts is facts, says Google…
When Google Shows A Source Or Credit For Quick Answers & Knowledge Graph,
Search Engine Land, Sept. 2014
@dannysullivan
42. Stone Temple Study: Links Are Often Provided
@dannysullivan
The Great Knowledge
Box Showdown: Google
Now vs. Siri vs. Cortana,
Stone Temple Consulting
43. But Time At Google Itself Is Up
Search Engines Keep Searchers Longer Before Referring Traffic To Web Sites
MediaPost, Sept. 2014
@dannysullivan
44. Not All Steps Provided
@dannysullivan
The Great Knowledge
Box Showdown: Google
Now vs. Siri vs. Cortana,
Stone Temple Consulting
45. Google Mines Answers From Others, Then Stores Them
More Google Answer Boxes, with Bonus Experiment!
Moz, Oct. 2014
@dannysullivan
52. Reasons To Relax
Google isn’t perfect, can’t turn everything into direct answers
Direct answers still small, single percentage amount of
searches
Many searches are complex in nature or multi-session
Publishers aren’t reporting major traffic drops
But stay tuned -- concerns remain & people are watching to see
if Google maintains search engine “balancing act,” especially if
the Knowledge Vault really does come
@dannysullivan
53. Things To Do
Don’t like? Nosnippets tag is about the only option
Want? Put more information in tables for structured snippets
As always, be the essential answer Google avoid pointing to
And keep on SEOing, our Periodic Table Of SEO is a good start
@dannysullivan