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Brands Win Online. What's in a brand?

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CEO & Co-founder Will Scott shares insight on how small and local businesses can create a sustainable brand that benefits their revenue, reputation, and rankings on search engines.

Publicado en: Marketing
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Brands Win Online. What's in a brand?

  1. 1. BRANDS WIN ONLINE. WILL SCOTT CEO & CO-FOUNDER OPTIMIZE YOUR POTENTIAL.
  2. 2. Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence “ “
  3. 3. WILL SCOTT ● OPTIMIZING POTENTIAL SINCE 1994 ● FOUNDED SEARCH INFLUENCE IN 2006 WITH COO & WIFE ANGIE SCOTT ● FACULTY MEMBER AT LOCAL U ● HAS LED TEAMS RESPONSIBLE FOR THOUSANDS OF SITES , HUNDREDS OF THOUSANDS OF PAGES AND MILLIONS OF PAGE 1 RANKINGS ● FOLLOW ME @W2SCOTT CEO & Co-Founder #pubcon @w2scott @searchinfluence Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence
  4. 4. Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence
  5. 5. Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence “ “
  6. 6. Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence
  7. 7. Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence
  8. 8. Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence
  9. 9. Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence
  10. 10. Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence
  11. 11. Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence
  12. 12. Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence
  13. 13. Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence
  14. 14. HOW CAN youDO IT? Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence
  15. 15. Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence
  16. 16. Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence
  17. 17. Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence
  18. 18. Confidential, Property of Search Influence © 2018 +2,700 engagements +1,200 engagements +820 engagements #pubcon @w2scott @searchinfluence
  19. 19. Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence
  20. 20. Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence
  21. 21. Confidential, Property of Search Influence © 2018 102 Total Reviews Gained 80 Net promoter score 57 New 5 Star Facebook Reviews 12 New 5 Star Google Reviews #pubcon @w2scott @searchinfluence
  22. 22. Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence
  23. 23. Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence
  24. 24. THANK YOU! WILL SCOTT wscott@searchinfluence.com searchinfluence.com/blog twitter.com/searchinfluence

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