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How to Spiel Like Spielberg: Using Videos to Showcase Your Business

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Get the keys to creating great video content and learn how to gain the upper hand when it comes to utilizing this powerful tool for your business.

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How to Spiel Like Spielberg: Using Videos to Showcase Your Business

  1. 1. Confidential, Property of Search Influence © 2017 GABRIELLE BENEDETTO Partner & Sales Strategist JEANNE LOBMAN Digital Advertising Manager
  2. 2. STAY TUNED TO SEE WHO THE ACADEMY AWARD GOES TO...
  3. 3. Confidential, Property of Search Influence © 2017
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  8. 8. Confidential, Property of Search Influence © 2017Source: Hubspot
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  17. 17. CREATE Confidential, Property of Search Influence © 2017
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  19. 19. END Confidential, Property of Search Influence © 2017
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  27. 27. Confidential, Property of Search Influence © 2017Source: Hubspot
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  29. 29. Confidential, Property of Search Influence © 2017 Organic (non-paid) efforts don’t have the reach they use to.
  30. 30. Confidential, Property of Search Influence © 2017 You can show your ads to people who are likely to use your services.
  31. 31. Confidential, Property of Search Influence © 2017 In-Stream (Pre-roll on YouTube.com & partner sites)
  32. 32. Confidential, Property of Search Influence © 2017 In-Display (Discovery ads)
  33. 33. Confidential, Property of Search Influence © 2017
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  36. 36. Confidential, Property of Search Influence © 2017 YOUR COMPANYYOUR COMPANY YOUR COMPANY
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  44. 44. SUCCESS STORY: TESTIMONIALS Confidential, Property of Search Influence © 2017
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  47. 47. 2009: 2 videos 2017: 500+ videos Confidential, Property of Search Influence © 2017 THE RESULTS 2009: 67 video views 2017: 219K+ video views
  48. 48. Confidential, Property of Search Influence © 2017 SUCCESS STORY: FACEBOOK VIDEO
  49. 49. Confidential, Property of Search Influence © 2017 OUR APPROACH Run an engaging video ad campaign that showcased the facility & the doctors Leverage the data of their 140,000 person fanbase that we built for them over the last 5 years THEIR NEED Educate current and potential patients of the advances in surgery and the importance of selecting the right treatment. Drive awareness and visibility of this important resource for women.
  50. 50. Confidential, Property of Search Influence © 2017 Link Clicks Clicks on Ad Impressions Cost CTR CPC 3,843 5,595 606,141 $4,249.93 0.92% $0.76 Clicks to Play Video Cost per Clicks to Play Video Video Views Cost per Video View Avg. % of Video Viewed Avg. Duration of Video Viewed 79,794 $0.05 302,214 $0.01 8.22% 0:00:10 Post Engagement Cost per Post Engagement Post Shares 306,562 $0.01 80
  51. 51. 17 new patient inquiries Confidential, Property of Search Influence © 2017 THE RESULTS 3,800 visits to the website 10,000 views of the video
  52. 52. SUCCESS STORY Confidential, Property of Search Influence © 2017
  53. 53. Confidential, Property of Search Influence © 2017
  54. 54. Confidential, Property of Search Influence © 2017 INCREASE IN REACH COMPARED TO CAROUSEL 188% DECREASE IN COST PER ENGAGEMENT COMPARED TO CAROUSEL 97%
  55. 55. Confidential, Property of Search Influence © 2017

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