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SEO Webinar for Progressive Insurance Agents: If you build it will they come?

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Gabrielle Benedetto, Sales & Partner Strategist, presented this educational SEO webinar to Progressive Insurance agents in January 2018. This webinar was so well attended, that had it been in a small theatre, it would have been a sold out show!

The goal of this webinar was to introduce insurance agents to the marketing value of strong search engine visibility, and things they can do to improve their search engine rankings.

Search Influence has been Progressive Insurance's preferred SEO and website agency since 2013. We regularly perform search engine audits and consultations for agents and have several ongoing SEO and website maintenance relationships with Progressive agents.

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SEO Webinar for Progressive Insurance Agents: If you build it will they come?

  1. 1. ONSITE, OFFSITE, AND EVERYTHING IN BETWEEN
  2. 2. If You Build It, Will They Come? SEO Confidential, Property of Search Influence © 2018
  3. 3. UNDERSTANDING THE SEARCH RESULTS Local Search Results Organic Search Results Google AdWords Results Visibility improved here through ”SEO” Appear here through Paid Search Advertising Confidential, Property of Search Influence © 2018
  4. 4. Individual pages on the web 60 TRILLION +
  5. 5. Confidential, Property of Search Influence © 2018
  6. 6. 94% USE SEARCH When looking for products or services Source: Digitalistmag.com 2016 Confidential, Property of Search Influence © 2018
  7. 7. Google searches per day 5.5 BILLION Source: Search Engine Land 2016 Confidential, Property of Search Influence © 2018
  8. 8. Searches result in a page 1 organic click 71% OF THOSE Adapted From Source: Moz, 2014 35 30 25 20 15 10 5 0 1 3 4 5 6 to 10 2nd page 3rd page+2 CTR EXACT POSITION Confidential, Property of Search Influence © 2018
  9. 9. Content Conversations Citations Confidential, Property of Search Influence © 2017
  10. 10. Onsite, Owned Media CONTENT
  11. 11. Online Publicity, Shared & Earned Media CONVERSATIONS
  12. 12. Local Search Fingerprint: NAP CITATIONS
  13. 13. They Will Come? So If I Have Those Things Confidential, Property of Search Influence © 2018
  14. 14. SEO CASE STUDY Confidential, Property of Search Influence © 2018
  15. 15. THE RESULTS Sample Keyword Baseline After 6 Months After 12 months After 2 years Insurance company Yardley Not in top 30 23 4 5 Motorcycle insurance Yardley 16 13 2 5 Yardley car insurance Not in top 30 16 12 5 Yardley auto insurance agency Not in top 30 12 22 11 Commercial insurance Yardley 14 12 7 2 Confidential, Property of Search Influence © 2018
  16. 16. THE RESULTS Confidential, Property of Search Influence © 2018
  17. 17. FROM THE CLIENT “Over the past year, Search Influence has opened our eyes to the incredible power of online marketing. We are a small company, and our team at Search Influence has exceeded all of our expectations. Our organic traffic is rising, and we’ve never been more excited about the growth of our business!” Jason Fidishun Owner, Fidishun Insurance
  18. 18. How owned, shared, paid and earned media work together PESO MODEL PAID media SHARED media EARNED media OWNED media Adapted From Source: Gini Dietrich Authority Optimized, shareable, & engaging content Social Media Facebook Twitter LinkedIn YouTube Instagram Content Own website Blog Webinars Videos Publicity Media coverage Blogger relations Influencer relations
  19. 19. HITTING A HOMERUN ● Building it is not enough. ● A successful integrated marketing strategy incorporates owned, paid, earned and shared media together to reach maximum potential. ● Digital marketing requires ongoing investment, practice and strategy to maximize potential. Confidential, Property of Search Influence © 2018
  20. 20. They WILL Come If You Build It & Invest In It “Before the movie, the only people who used to come out here were insurance or feed salesmen.” -Don Lansing
  21. 21. THANK YOU! Contact us if you would like additional information about getting your website to rank higher on search engines. - GABRIELLE BENEDETTO

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