Dive into comprehensive SEO as we steer away from the standard SEO packages and towards an endless list of comprehensive deliverables. Understand the uniqueness of comprehensive SEO and which client would be a great fit!

1. Search Influence’s mission is to help customers successfully
market online by developing tools, technologies, and the
experts who support them
@searchinfluence

2. PRESENTED BY: GUSSIE MATTHEWS

3. ABOUT ME
• Originally from St. Louis, MO (Go
Cards!)
• Media Communication degree from
College of Charleston in South
Carolina
• Account Associate at Search
Influence
• Previously worked in marketing for an
eCommerce site
• Currently managing over 40 accounts
Gussie Matthews

4. A comprehensive campaign
is a non-standard,
customizable campaign that
varies specifically to each
client.
What is a comprehensive
campaign?

5. • Not in our Local SEO packages
• Custom quote
What constitutes a
comprehensive campaign?
• Very large
budget

6. Normal Package Structure vs.
Comprehensive Campaign Structure

7. • Custom
Deliverables
• Range of
Keywords
• Additional AM Time

8. • The campaign is based around
the client’s goals
• SEO AMs are
able to use their
knowledge and
skill for more
profound results

9. • Able to customize the strategy for the
client’s specific needs
• Incorporate unique deliverables

10. • More easily accommodate last minute
requests
“Quick! We need to
do a press release
about this great
product that we’re
launching next
week!”

11. • More of the deliverables we know and
LOVE!
• Paid directory submissions
• Google+ posts
• Press releases
• Videos

12. Who’s a good candidate for a
comprehensive campaign?
• National
• eCommerce
• Multiple locations
(7+)
• Particular/lofty
goals
• Big budget
• Advanced site
• Lots of site changes
• High touch
• Competitive
market
• Niche industry

13. Who’s not a good fit for a
comprehensive campaign?
• Basic site with
limited access to
on-site changes
• Never redesigned
their site
• Want to rank
specifically around
their business
location
• Mom and pop
• Not in a
competitive
market

14. Comprehensive Campaigns in
Action!
Beatriz Ball - Content

15. Comprehensive Campaigns in
Action!
Beatriz Ball – Image Optimization

16. Comprehensive Campaigns in
Action!
M.W. Watermark – Video Optimization

17. Comprehensive Campaigns in
Action!
Litigation Insights – Press Releases

18. Comprehensive Campaigns in
Action!
Litigation Insights – Animated Videos