1. Search Marketing
The More Things Change,
The More They Stay The Same
2. Who Dat
Full-service & interactive agency background
Optimized first website in 1996
Founded Anvil Media in 2000 – SEM for Fortune 2000
Co-founded SEMpdx in 2006 – SearchFest in March
Founded Formic Media in 2008 – SEM for SMB
Teach SEM Workshops at Portland State University
Regularly speak & write on digital marketing
3. Agenda
• A Brief Search History
• Content
• Code
• Credibility
• Resources
• Q&A
4. 1994-5
• Algorithms focused on on-site factors
for keyword rankings
5. Google
• Google algorithm focuses on off-site factors
• 1996: Larry & Sergey develop BackRub
• 1998: Launch Google and shop PageRank
• 1999: AOL selects Google as default search
• 2000: Yahoo! selects Google
19. Mobile
• Optimizing for Mobile
• No Flash & larger buttons (with spacing)
• Contact information in footer
• Map & driving directions
• Building for Mobile
• WordPress plug-ins
• Design in CSS (Handheld.css & iPhone.css)
• Dedicated website (m.company.com)
26. The 3 Cs
Content: New Formats
Code: More Screens
Credibility: Experiential
27. Resources
Anvil SEO White Paper
Anvil SEM Articles
9 ways to Lose Friends and Alienate People in Social Media
How to Become a Social Media Guru in 3 Easy Steps
3 Effective Strategies for Securing Digital Marketing Budgets
Get More From Your Marketing Agency in 6 Easy Steps
7 Obsolete Digital Marketing Strategies
5 Reasons for Brands not to Outsource Social Media Marketing
Mobilizing for 2011 with a Mobile Marketing Strategy
Why Idiots Promote A Brand’s Facebook Page via Traditional Media
Online Reputation Management: 7 Strategies to Build Your Brand
28. Q&A
• Follow us on Twitter @AnvilMedia
• Check out our Resources section
• Sign up for our monthly newsletter
• Contact us with questions!
Kent Lewis (@KentLewis)
President & Founder, Anvil Media, Inc.
kent@anvilmediainc.com
503-260-6700