Storyteller’s Guide to Better Videos | Seattle Interactive 2017

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Presenters: Ron Gross, The Distillery, Creative Director/Director When you’re engrossed in a movie or TV show, it’s not stunning camera work, an original score, or flawless acting that glues you to the screen. While those things are all important, it’s the plot — the storytelling — that makes you want to watch till the end. Knowing this, why does the world continue to churn out talking heads, bullet points, trite b-roll shots and the other dreary habits of most corporate web videos? Changing all that for the better is the story behind this session led by film and commercials director (and SVC instructor) Ron Gross of The Distillery.

Design

The Storyteller’s Guide To Better Videos

My favorite story about a story…
Baby carriage for sale, never used.

Storytelling is a powerful tool. With it, you can turn
this…

Film is a powerful medium that combines the qualities of all
other forms of communication into a singular experience. It
can be at once heard, read and seen. All of its techniques
can be understood as the creation, definition and
manipulation of a single unique element for the storyteller:
TIME

Film can condense time, expand time, repeat time, capture time,
stop time and fool time. The one thing it can’t do is escape it. Every
decision you make as a storyteller in film comes down to this:
What you are going to do with your audience’s time?

Filmmaking 101: Rules of engagement for storytelling.

Filmmaking 101: Rules of engagement for storytelling.
1. Know your audience.

Filmmaking 101: Rules of engagement for storytelling.
1.  Know your audience.
2. Choose one thing to say.

Filmmaking 101: Rules of engagement for storytelling.
1.  Know your audience.
2. Choose one thing to say.
3. The ending is a great place to start.

Filmmaking 101: Rules of engagement for storytelling.
1.  Know your audience.
2. Choose one thing to say.
3. The ending is a great place to start.
4. Choose the privileged view.

Storytelling principals in action:
The Timeline.

Storytelling principals in action:
A story for every budget.

The Storyteller’s Guide To Better Videos
Wednesday, Novemberr 1st 10am-4pm
School of Visual Concepts
SIC Attendees SAVE 15%
Use Code SIC2017
SVCSeattle.com

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