1.
THE EVOLUTION OF WORK, MANAGEMENT AND LEADERSHIP
WHAT WE CAN LEARN FROM GENERATION Y
ADAM KINGL
REGIONAL MANAGING DIRECTOR, EUROPE
ADAM.KINGL@DUKECE.COM
TWITTER: @ADAM_KINGL

2.
2

3.
3
Generations
Birth Years
Silent Generation 1925-1942
Baby Boomers 1943-1960
Generation X 1961-1981
Generation Y 1982-2004
Generation Z 2005+

4.
4
# Employers
Grandparents had:
Parents had:
Gen X will have:
Gen Y will have:
Generations

5.
5
# Employers
Grandparents had: 1-2
Parents had:
Gen X will have:
Gen Y will have:
Generations

6.
6
# Employers
Grandparents had: 1-2
Parents had: 3-4
Gen X will have:
Gen Y will have:
Generations

7.
7
# Employers
Grandparents had: 1-2
Parents had: 3-4
Gen X will have: 7-8
Gen Y will have:
Generations

8.
8
# Employers
Grandparents had: 1-2
Parents had: 3-4
Gen X will have: 7-8
Gen Y will have: 15-16
Generations

9.
9
# Employers
Grandparents had: 1-2
Parents had: 3-4
Gen X will have: 7-8
Gen Y will have: 15-16
So will our (grand)children have 32 employers??
Generations

10.
10
# Employers
Grandparents had: 1-2
Parents had: 3-4
Gen X will have: 7-8
Gen Y will have: 15-16
So will our (grand)children have 32 employers??
Generations

11.
11
2
4
8
16
32
Generations

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12
Let me say that again…32 employers in a lifetime!
12

13.
13
13

14.
We asked them:
‘How long do you expect to stay with an employer?’
11+ years
6-10 years
3-5 years
1-2 years
14

15.
We asked them:
‘How long do you expect to stay with an employer?’
11+ years 5%
6-10 years
3-5 years
1-2 years
15

16.
We asked them:
‘How long do you expect to stay with an employer?’
11+ years 5%
6-10 years 5%
3-5 years
1-2 years
16

17.
We asked them:
‘How long do you expect to stay with an employer?’
11+ years 5%
6-10 years 5%
3-5 years 53%
1-2 years
17

18.
We asked them:
‘How long do you expect to stay with an employer?’
11+ years 5%
6-10 years 5%
3-5 years 53%
1-2 years 37%
18

19.
We asked them:
‘How long do you expect to stay with an employer?’
•11+ years 5%
•6-10 years 5%
•3-5 years 53%
•1-2 years 37%
• 90% plan to leave within 5 years
• Over a third within 24 months!!
19

20.
Similar results from the US:
US Department of Labor estimates that today’s
18-year-olds will have 10-14 jobs…by the age of 38
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21.
A New Breed of Employee
Experience:
– Marketing Executive 6 months and counting
– Marketing Executive 10 months
– Junior Marketing Executive 1 year, 1 month
– Marketing Manager 6 months
– Marketing Manager 11 months
– Marketing Assistant 1 year, 2 months
– Production Assistant 1 year
– Intern 5 months
– Lettings Negotiator 1 year
– Sales 3 years
– Intern 4 months
AVERAGE: 8.7 months
21

22.
Most important factors in choosing an employer:
Next Generation Leadership
• Work-life balance
• CEO’s reputation
• Development opportunities
• Performance-based bonus
• Share price performance
• Openness to innovation
• Benefits package
• Organisational culture
• Corporate social responsibility practice
22

23.
Most important factors in choosing an employer:
3)
2)
1)
Next Generation Leadership
23

24.
Most important factors in choosing an employer:
3) Development opportunities
2)
1)
Next Generation Leadership
24

25.
Most important factors in choosing an employer:
3) Development opportunities
2) Organisational culture
1)
Next Generation Leadership
25

26.
Most important factors in choosing an employer:
3) Development opportunities
2) Organisational culture
1) Work-life balance
Next Generation Leadership
26

27.
Most important factors in choosing an employer:
3) Development opportunities
2) Organisational culture
1) Work-life balance
Reverse mentoring
Alumni network
Projects
Side hustles
Next Generation Leadership
27

28.
The implications:
– We now have to deal with people who have different expectations, behave
differently and work in decentralised and networked environments
– When these young employees become our senior executives, what type of
leaders will they be?
Next Generation Leadership
28

29.
What would be your focus if you were the leader?
• Focus on how business is trading
• Focus on the global growth of the business
• Focus on retaining an entrepreneurial perspective
• Focus on renewing personal and organisational mission
• Focus on financial worth of the business
Next Generation Leadership
29

30.
11.5% Focus on how business is trading
• Focus on the global growth of the business
• Focus on retaining an entrepreneurial perspective
• Focus on renewing personal and organisational mission
• Focus on financial worth of the business
What would be your focus if you were the leader?
Next Generation Leadership
30

31.
11.5% Focus on how business is trading
11.5% Focus on the global growth of the business
• Focus on retaining an entrepreneurial perspective
• Focus on renewing personal and organisational mission
• Focus on financial worth of the business
What would be your focus if you were the leader?
Next Generation Leadership
31

32.
11.5% Focus on how business is trading
11.5% Focus on the global growth of the business
33% Focus on retaining an entrepreneurial perspective
• Focus on renewing personal and organisational mission
• Focus on financial worth of the business
What would be your focus if you were the leader?
Next Generation Leadership
32

33.
11.5% Focus on how business is trading
11.5% Focus on the global growth of the business
33% Focus on retaining an entrepreneurial perspective
43% Focus on renewing personal and organisational mission
• Focus on financial worth of the business
What would be your focus if you were the leader?
Next Generation Leadership
33

34.
11.5% Focus on how business is trading
11.5% Focus on the global growth of the business
33% Focus on retaining an entrepreneurial perspective
43% Focus on renewing personal and organisational mission
1% Focus on financial worth of the business
What would be your focus if you were the leader?
Next Generation Leadership
34

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Let me say that again…1% would focus on financial worth!

36.
Further evidence:
According to research at Princeton University, more
than 85% of young people say that the number one
thing they will look for in a job is…
Next Generation Leadership
36

37.
Further evidence:
According to research at Princeton University, more
than 85% of young people say that the number one
thing they will look for in a job is…meaning, a sense of
purpose.
In a VUCA environment:
It will be those purpose-driven, human-centred
leaders who will enable their organisations to navigate
a turbulent world.
Next Generation Leadership
37

38.
www.dukece.com
ADAM KINGL
Regional Managing Director, Europe
Email: adam.kingl@dukece.com
Twitter: @Adam_Kingl