LEAD Brevard's Leadership Brevard Class of 2019 Leadership Action Project This project will assist Brevard Family Partnership (BFP) in helping to increase the number of quality foster homes by raising awareness of the need for foster families within the community by creating and executing a marketing and outreach campaign designed to educate the public and create solutions to aide in filling this need. The team will work in conjunction with BFP staff to identify specific targeted audiences, create an outreach plan to effectively communicate the need to the intended audiences, and execute the plan.

1. Leadership Brevard
Leadership Action Project
by
Angelique Blake, Barbara Gunter, Kyle Hash, Sarah
Levanti, Peter Mannino, Isadora Rangel, Kelsey Will

2. Name of Project:
“Foster a Future for Brevard’s Youth”
Specific Objectives & Goals:
The overall outcome desired is an increased number of quality
foster homes within Brevard County. The goal of this project is
to create an outreach and marketing campaign designed to
spread awareness of the need within the community.
The team would help develop and execute a marketing and
outreach campaign to educate and create solutions to aide in
filling this need.
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3. Objectives
The “Foster a Future for Brevard’s Youth” project will assist BFP
in helping increase the number of quality foster homes by raising
awareness of the need for foster families within the community.
Within that framework, the objectives are:
• Identify specific targeted audiences
• Determine the best methods and strategies to effectively
reach identified audiences
• Assist in executing campaign via determined strategies
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4. BFP History & Mission
• Brevard Family Partnership (“BFP”) was established as
Community Based Care of Brevard in 2003 as a 501(a)(3) non-
profit organization.
• BFP is the lead child welfare agency in Brevard County
providing foster, adoption, and child abuse prevention
services to the community.
• Our mission is to “Protect children, Strengthen families and
Change lives,” through the prevention of child abuse and the
operation and management of a comprehensive, integrated,
community-based system of care for abused, abandoned and
neglected children and their families.
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5. Completed Actions
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6. Target Audience Research
• In order to move forward with developing marketing
campaign, LAP team determined we needed more
information about who BFP’s target audience was and their
endorsements & objections to fostering
• We developed an online survey to gain key insights into
BFP’s target audience
• This survey was shared via two Florida Today articles, email,
and social media
• Over a 90 day period, we received 98 responses.
Respondents must be from Brevard County & over 21 to
complete the survey
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7. Demographic Survey Results
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8. Behaviors
• 55% of participants do not know what BFP is
• 56% have considered fostering
• 9% have fostered
• Reasons for not fostering: time commitment, current child in
the home, belief there are safety and behavior issues with
foster children
• Reasons not considering fostering: stage of life and time
commitment
• Might change mind: if had more information
• 57% of participants worst fear about fostering is that the
foster child will have major behavioral issues; 38% believe
they will get too attached to the foster child
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9. Media
● Column in FLORIDA TODAY
titled, “Brevard County
needs 65 new foster
families.”
● CEO Phil Scarpelli featured
on “Eye on Brevard” TV
show on WEFS.
● Scheduling interview on
WFIT (NPR affiliate).
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11. Sheriff Ivey PSA
• Sheriff Ivey has promised to
partner with BFP to promote
the dire need for foster
families due to the law
change
• He will promote via his huge
social media following and
speaking engagements
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12. Pizza With A Purpose
• We provided an opportunity to showcase their organization while raising
funds to support them via contributions derived from food sales during
one night at Pizza Gallery & Grill
• Pizza Gallery & Grill created a flyer which was shared through a variety of
social media channels to promote the event
• Brevard Family Partnership set up a table in front of the restaurant and
provided promotional items as well as wearable stickers to diners to
identify them to servers
• There was a great turnout, and BFP’s event raised the most funds seen
recently during these type events, at nearly $300
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13. Recommended Actions

14. 2019 Annual Concept: Race To 60
• Create an
immediate
visibility with an
actionable goal
for the public to
see, i.e., Billboard
• BFP’s website
• Presentations
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15. Billboards
Brevard County Clear Channel area
Placement of Billboards
as follows:
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18. Proposed Digital Billboard Plan
• Utilize digital billboard network pool in Brevard County for
12 weeks during advertising push
• 16 digital boards across Brevard County
• Amplify Foster A Future and activate new Brevard foster
parents
• Package: 2 Preemptable Spots rotating on digital billboard
network pool for $1,000 per 4 weeks for a 12 week campaign
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19. Snackable Videos
• Benefits of 30-60 second videos on social
media:
– Grabs the attention of users
– Shared more often
– More direct, social, and real
• Informative………..but SHORT
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20. Paid Social Media
Broaden message to larger audience through
targeted boosted posts on Facebook.
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21. Earned media
Establish relationships with more
media outlets and pitch stories
about the need for more foster
families:
● WMFE (Orlando NPR station)
● Channel 13
● Channel 9
● Space Coast Daily
● Fox 35
● FLORIDA TODAY guest column
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22. Closing
Lessons Learned
• There is no one perfect foster parent criteria
• Need for visibility of the organization
• Struggle for resources and time
• Get involved
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