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User experience

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Materials of the MERLIN (https://merlin-ict.eu) workshop on User Experience. MERLIN will support market-oriented researchers, SMEs and startups across Europe, to consider the full potential of their research and to shape ideas and outputs into innovations to be ready for market validation and commercialisation, by using modern needs-first, market-led methodologies and offering free training workshops and meetup in 7 European countries.
More information in video https://bit.ly/merlin_video

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User experience

  1. 1. H2020 GA #780460 UX Helping today’s researchers create tomorrow’s enterprises This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 780460
  2. 2. H2020 GA #780460 General information ○ Until 14:00 2 ○ 2 x 15/20 minutes ○ Teaching materials
  3. 3. H2020 GA #780460 PRINCIPLES ○ There are no bad questions 3 ○ Everything we discuss stays in the room ○ Commitment and team work
  4. 4. H2020 GA #780460 About MERLIN project MERLIN project aims to stimulate the interest in the creation of startups, spin-offs and licensing agreements among ICT researchers, providing them with the business skills that would help them to commercialize their research findings and successfully introduce them to the market, and introducing them to their local and European entrepreneurial ecosystems https://merlin-ict.eu 4 Organization of more than 40 practical thematic workshops in several European cities, including Cambridge, Madrid, Poznan, Vilnius, Berlin, Warsaw, Bucharest, Tallinn Participation in 5 international conferences, organizing workshops and forums Organization of 8 meetups with potential customers, commercial partners, and investors Preparation of 4 webinars on SME growth and PPP business models
  5. 5. H2020 GA #780460 MERLIN partners 5 3 Incubators Universidad Politécnica de Cartagena University of Cambridge Poznan Science and Technology Park 2 Consultancy Companies BluSpecs CIVITTA
  6. 6. H2020 GA #780460 Agenda Intro Ice breaker Usability testing Exercises Closing 6
  7. 7. H2020 GA #780460 7
  8. 8. H2020 GA #780460 what do you need? a name card a bingo card a pen sense of humour
  9. 9. H2020 GA #780460 rules 1. find a partner 2. Ask each other questions from the board for 1 minute 3. if you find an answer, enter your partner's name in the field 4. after each subsequent minute, you have to find a new partner 5. One name in each filed is enough 6. the first person who fills in all fields shouts BINGO
  10. 10. H2020 GA #780460 the same hardware; different experience 10
  11. 11. H2020 GA #780460 11
  12. 12. H2020 GA #780460 but what is this UX design? 12 Business goals Users needs UX
  13. 13. H2020 GA #780460 how is UX doing it? 13
  14. 14. H2020 GA #780460 14 how is UX doing it?
  15. 15. H2020 GA #780460 research types 15 behaviou r posture qualitative quantitative eyetracking mouse tracking A/B tests statistics analysis observation contextual interview focus groups IDI journal research survey content analysis usability testing
  16. 16. H2020 GA #780460 research types 16 behaviou r posture qualitative quantitative eyetracking mouse tracking A/B tests statistics analysis observation contextual interview focus groups IDI journal research survey content analysis usability testing
  17. 17. H2020 GA #780460 facebook on android 17
  18. 18. H2020 GA #780460 A/B testing 18
  19. 19. H2020 GA #780460 A/B testing 19
  20. 20. H2020 GA #780460 A/B testing 20 Campaign img 1 img 2 title 1 title 2 title 1 title 2
  21. 21. H2020 GA #780460 A/B testing 21 Campaign img 1 img 2 title 1 title 2 title 1 title 2
  22. 22. H2020 GA #780460 pros and cons - talking out loud 22 Get clear evidence Test new ideas Optimise one step at a time Answer specific design questions Can take a lot of time Only works for specific goals Doesn’t improve a dud Could end up with constant testing
  23. 23. H2020 GA #780460 6 steps to good testing 23 1. Determine your goal 2. Decide which page to test 3. Select elements to A/B test 4. Design your test 5. Let your test accumulate data 6. Document or implement your results
  24. 24. H2020 GA #780460 Break (20 minutes) 24 I feel like home ☺ Slow downEat Drink Have a rest in a company Reduce the use of your mobile
  25. 25. H2020 GA #780460 mouse and eye tracking 25
  26. 26. H2020 GA #780460 types of maps 26 heatmap Use colour-coding to indicate different levels of activities. The brighter or hotter an area is, the more interaction it represents.
  27. 27. H2020 GA #780460 types of maps 27 clickmap Clickmaps display the exact number of clicks on specific elements or links on a page – links, images, text and other elements.
  28. 28. H2020 GA #780460 types of maps 28 envelope The view “red”, “green”, “orange” and “blue” coloured circles which denote the total number of clicks for that specific element.
  29. 29. H2020 GA #780460 types of maps 29 scrollmap A scrollmap is a visual representation of the web page scrolling behaviour of your visitors.
  30. 30. H2020 GA #780460 eye tracking only 30 Fixation sequences Based on fixation position (where?) and timing information (when?), you can generate a fixation sequence.
  31. 31. H2020 GA #780460 eye tracking only 31 Areas of Interest (AOI) A tool to select subregions of the displayed stimuli, and to extract metrics specifically for these regions.
  32. 32. H2020 GA #780460 Let’s talk - Ray Burke, case study 32
  33. 33. H2020 GA #780460 diary panel 33
  34. 34. H2020 GA #780460 diary panel – a sample diary 34 source: Studiesas a basis for user experience design Author: Iga Mościchowska, Barbara Rogoś-Turek
  35. 35. H2020 GA #780460 diary panel working in teams, we create a questionnaire to a study concerning any application do not forget about the purpose of the survey 35
  36. 36. H2020 GA #780460 diary panel carry out a study for at least 2 users groups share users with each other 36
  37. 37. H2020 GA #780460 diary panel what was the most difficult? what was the coolest? what are the pros and cons of this testing method? 37
  38. 38. H2020 GA #780460 thank You 38

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