1. The document discusses strategies for building strong brands and marketing games, including developing a brand identity, positioning the brand, and utilizing various media for promotion. 2. It emphasizes the importance of a multi-pronged approach to promotion, including events, viral marketing techniques, and leveraging online communities and media like YouTube and Facebook. 3. Viral marketing case studies of games like Bioshock and Halo 3 are presented that show how generating buzz through unique in-game elements and limited access can help drive word-of-mouth promotion.

1. IGD110 Interactive Games Fundamentals Week 9 : Marketing Games

7. Building a brand Core Product Brand potential Brand potential Brand potential Brand potential Brand name and image Guarantees Delivery Service Packaging Quality & design

8. Brand building Quality Positioning Being first Long term perspective Brand building Well-blended communications Repositioning Internal marketing