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MOBILE COMMERCE FACT FILE – SEEMORE
INTERACTIVE
Mobile commerce
transactions will reach
$3.2T in 2017, up from
$1.5T in 2013
Source - juniperresearch.com
seemoreinteractive.com
77% of US online specialty
retailers offer mobile-
optimized sites, up from
72% in 2012
Source - l2thinktank.com
seemoreinteractive.com
21% of mobile
shoppers live in
households with
annual incomes under
$50,000, up from 13%
in 2012
Source - nielsen.com
seemoreinteractive.com
35% of mobile
shoppers live in
households with
annual incomes over
$100,000
Source - nielsen.com
seemoreinteractive.com
17M US consumers
have shopped from a
retailer's site using a
mobile device while
in the same retailer's
store
Source - cashstar.com
seemoreinteractive.com
9M US consumers
have shopped using a
mobile device while
in a meeting at work
Source -factbrowser.com
seemoreinteractive.com
13% of US
smartphone owners
who use their devices
while watching TV
have used them to
purchase advertised
products
Source - nielsen.com
seemoreinteractive.com
58% of consumers
who own a
smartphone have
used it for store-
related shopping
Source - loyalty360.org
seemoreinteractive.com
49% of consumers who
own a smartphone
have used it for store-
related shopping in
electronics or
appliance stores
Source - loyalty360.org
seemoreinteractive.com

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Mobile Commerce Fact File - SeeMore Interactive

  • 1. MOBILE COMMERCE FACT FILE – SEEMORE INTERACTIVE
  • 2. Mobile commerce transactions will reach $3.2T in 2017, up from $1.5T in 2013 Source - juniperresearch.com seemoreinteractive.com
  • 3. 77% of US online specialty retailers offer mobile- optimized sites, up from 72% in 2012 Source - l2thinktank.com seemoreinteractive.com
  • 4. 21% of mobile shoppers live in households with annual incomes under $50,000, up from 13% in 2012 Source - nielsen.com seemoreinteractive.com
  • 5. 35% of mobile shoppers live in households with annual incomes over $100,000 Source - nielsen.com seemoreinteractive.com
  • 6. 17M US consumers have shopped from a retailer's site using a mobile device while in the same retailer's store Source - cashstar.com seemoreinteractive.com
  • 7. 9M US consumers have shopped using a mobile device while in a meeting at work Source -factbrowser.com seemoreinteractive.com
  • 8. 13% of US smartphone owners who use their devices while watching TV have used them to purchase advertised products Source - nielsen.com seemoreinteractive.com
  • 9. 58% of consumers who own a smartphone have used it for store- related shopping Source - loyalty360.org seemoreinteractive.com
  • 10. 49% of consumers who own a smartphone have used it for store- related shopping in electronics or appliance stores Source - loyalty360.org seemoreinteractive.com