Ensuring Technical Readiness For Copilot in Microsoft 365
Magazines 2.0 Hanover14th March Final
1. Magazines 2.0 Hanover March 14 th 2007 Magazine Media 2.0 New Emerging Digital Platforms Dharmash Mistry MD Emap Consumer Media & Emap Performance
2. Consumers taking control…shift from ‘push to pull’ Unbundling (VOD,ROD) Expect for free What I want & will pay for… ‘ Martini media’ ‘ Time/place shifting’ Whenever I want it… Narrowcast vs. broadcast ‘ Segment of one’ Personalised for me… Editors (filters) Consumers (UGC; social search) ‘ Twinsumer’ (Someone like me: AI) Whom I want it from… Purposeful social network ‘ Open’ & ‘Closed’ segmented With whom I want to communicate with… Create, share, collaborate Rank, feedback, R&D ‘ Creative’ & ‘consumer’ With the ability to interact … ‘ Realtime’ vs. ‘published’ Now & historical record Continuously up to date… Search: know what I want Discover: Not sure what I want Find or discover… Video, text, pictures, virtual Multi-platform Multi-device In the form that I choose…