SlideShare una empresa de Scribd logo

Traffic & Lead Generation through Blogging

•Descargar como PPT, PDF•
•
Christine Seib
Christine Seib
EmpresarialesTecnología
1 de 8
Traffic Acquisition & Lead Generation through Blogging Peter Caputa IV Founder, PC4Media www.pc4media.net Internet Marketing Advisor, HubSpot www.hubspot.com 508 579 6987 pc4media@gmail.com
Why You Shouldn’t Blog? • Lack of Time • Not enough interesting topics • Fear of Criticism • Competitors & Spammers • Not Normal for My Business (Finance) • Who Will Read It? • I’m not Convinced It’ll Help My Business…
Why You Should Blog… 1. Search Engine Optimization (SEO) Machine 2. Host a Conversation 3. Promote Yourself & Network Online 4. Nurture Relationships & Capture Leads….
Blog as SEO Machine 1. Keywords in Right Places 2. Target Multiple Keywords w/ One Page 3. Link Magnet
BLOG as Your Conversation • A Blog is your 24/7 Networking Event Where you are the: – Host – Expert – Connector
BLOG as Networking Central 1. Promote Your Thought Leadership 2. Guide Prospects to You 3. Establish Credibility
BLOG as Lead Nurturer • Educate & Engage Prospects • Calls to Action Placed Prominently • Attract them in through SEO, blogging, Social Media. Then, give them reasons to share their contact information and express their “interest” to learn more.
Contact Information Peter Caputa IV Founder, PC4Media www.pc4media.net Blog: http://www.pc4media.net/blog Internet Marketing Advisor, HubSpot www.hubspot.com 508 579 6987 pc4media@gmail.com

Recomendados

Own Your Consulting Niche with Stephanie Chandler
Own Your Consulting Niche with Stephanie ChandlerOwn Your Consulting Niche with Stephanie Chandler
Own Your Consulting Niche with Stephanie ChandlerBay Area Consultants Network
 
LinkedIn 2nd Jan
LinkedIn 2nd JanLinkedIn 2nd Jan
LinkedIn 2nd JanMiranda Bishop
 
Building Your Brand on LinkedIn
Building Your Brand on LinkedInBuilding Your Brand on LinkedIn
Building Your Brand on LinkedInBrenda Geiger, LLC
 
LinkedIn Morning - 10th Oct
LinkedIn Morning - 10th OctLinkedIn Morning - 10th Oct
LinkedIn Morning - 10th OctMiranda Bishop
 
How to generate 5 new leads a week slideshare pptx
How to generate 5 new leads a week slideshare pptxHow to generate 5 new leads a week slideshare pptx
How to generate 5 new leads a week slideshare pptxAllen Roberts
 
Intro to social media for agritourism operators
Intro to social media for agritourism operatorsIntro to social media for agritourism operators
Intro to social media for agritourism operatorsCreative Startups
 
SFIMA SEO Agency Management Presentation May 2013
SFIMA SEO Agency Management Presentation May 2013SFIMA SEO Agency Management Presentation May 2013
SFIMA SEO Agency Management Presentation May 2013Southern Methodist University
 
Linked in training
Linked in trainingLinked in training
Linked in trainingsofarbeyond
 

Recomendados

Own Your Consulting Niche with Stephanie Chandler
Own Your Consulting Niche with Stephanie ChandlerOwn Your Consulting Niche with Stephanie Chandler
Own Your Consulting Niche with Stephanie ChandlerBay Area Consultants Network
 
LinkedIn 2nd Jan
LinkedIn 2nd JanLinkedIn 2nd Jan
LinkedIn 2nd JanMiranda Bishop
 
Building Your Brand on LinkedIn
Building Your Brand on LinkedInBuilding Your Brand on LinkedIn
Building Your Brand on LinkedInBrenda Geiger, LLC
 
LinkedIn Morning - 10th Oct
LinkedIn Morning - 10th OctLinkedIn Morning - 10th Oct
LinkedIn Morning - 10th OctMiranda Bishop
 
How to generate 5 new leads a week slideshare pptx
How to generate 5 new leads a week slideshare pptxHow to generate 5 new leads a week slideshare pptx
How to generate 5 new leads a week slideshare pptxAllen Roberts
 
Intro to social media for agritourism operators
Intro to social media for agritourism operatorsIntro to social media for agritourism operators
Intro to social media for agritourism operatorsCreative Startups
 
SFIMA SEO Agency Management Presentation May 2013
SFIMA SEO Agency Management Presentation May 2013SFIMA SEO Agency Management Presentation May 2013
SFIMA SEO Agency Management Presentation May 2013Southern Methodist University
 
Linked in training
Linked in trainingLinked in training
Linked in trainingsofarbeyond
 
Manufacturers need to sell, too!
Manufacturers need to sell, too!Manufacturers need to sell, too!
Manufacturers need to sell, too!Brad Tornberg
 
Shannyn Allan
Shannyn AllanShannyn Allan
Shannyn AllanPhilip Taylor
 
Social media 201 - Using LinkedIn
Social media 201 - Using LinkedInSocial media 201 - Using LinkedIn
Social media 201 - Using LinkedInDale Denham
 
Establish Your Personal Brand to Stand Out for the Right Reasons
Establish Your Personal Brand to Stand Out for the Right ReasonsEstablish Your Personal Brand to Stand Out for the Right Reasons
Establish Your Personal Brand to Stand Out for the Right ReasonsMolly Borchers
 
Social media cre slides
Social media cre slidesSocial media cre slides
Social media cre slidesCoy Davidson
 
Marketing 101: What Busy Advisors Need to Know to Maximize Results in 2022
Marketing 101: What Busy Advisors Need to Know to Maximize Results in 2022Marketing 101: What Busy Advisors Need to Know to Maximize Results in 2022
Marketing 101: What Busy Advisors Need to Know to Maximize Results in 2022Samantha Russell
 
Day in the life webinar
Day in the life webinarDay in the life webinar
Day in the life webinarCyril Joseph Prakash Susai Manickam
 
How to Reconnect in 2015
How to Reconnect in 2015How to Reconnect in 2015
How to Reconnect in 2015Market Leader
 
10 Tips For Effective Lead Generation The Partner Marketing Group
10 Tips For Effective Lead Generation The Partner Marketing Group10 Tips For Effective Lead Generation The Partner Marketing Group
10 Tips For Effective Lead Generation The Partner Marketing Groupcstrege
 
Practical Social Media Tips
Practical Social Media TipsPractical Social Media Tips
Practical Social Media TipsSmall Business Trends
 
Building Amazing Communities Through LinkedIn
Building Amazing Communities Through LinkedIn Building Amazing Communities Through LinkedIn
Building Amazing Communities Through LinkedIn Edge Global Media Group
 
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...Justin Fishaw
 
Building Your Business With Inbound Marketing
Building Your Business With Inbound MarketingBuilding Your Business With Inbound Marketing
Building Your Business With Inbound MarketingDigitalSherpa
 
Linked in for small business
Linked in for small businessLinked in for small business
Linked in for small businessCarlene Dredge
 
eBoot Camp
eBoot Camp eBoot Camp
eBoot Camp Corey Perlman, Social Media Speaker and Consultant
 
Five Ways to Get More Leads on Facebook
Five Ways to Get More Leads on FacebookFive Ways to Get More Leads on Facebook
Five Ways to Get More Leads on FacebookCharles Holmes
 
Projecte final
Projecte finalProjecte final
Projecte finalarcdesantmarti
 
PMK No.135/PMK.06/2009
PMK No.135/PMK.06/2009 PMK No.135/PMK.06/2009
PMK No.135/PMK.06/2009 izaupdate
 
Perpu 01 1950
Perpu 01 1950Perpu 01 1950
Perpu 01 1950izaupdate
 
Come Find Garmin!
Come Find Garmin!Come Find Garmin!
Come Find Garmin!kcrosland
 
Seo 2013
Seo 2013 Seo 2013
Seo 2013 jpmagee
 
Permen No.PER-06/MBU/2011
Permen No.PER-06/MBU/2011Permen No.PER-06/MBU/2011
Permen No.PER-06/MBU/2011izaupdate
 

Más contenido relacionado

La actualidad más candente

Manufacturers need to sell, too!
Manufacturers need to sell, too!Manufacturers need to sell, too!
Manufacturers need to sell, too!Brad Tornberg
 
Social media 201 - Using LinkedIn
Social media 201 - Using LinkedInSocial media 201 - Using LinkedIn
Social media 201 - Using LinkedInDale Denham
 
Establish Your Personal Brand to Stand Out for the Right Reasons
Establish Your Personal Brand to Stand Out for the Right ReasonsEstablish Your Personal Brand to Stand Out for the Right Reasons
Establish Your Personal Brand to Stand Out for the Right ReasonsMolly Borchers
 
Social media cre slides
Social media cre slidesSocial media cre slides
Social media cre slidesCoy Davidson
 
Marketing 101: What Busy Advisors Need to Know to Maximize Results in 2022
Marketing 101: What Busy Advisors Need to Know to Maximize Results in 2022Marketing 101: What Busy Advisors Need to Know to Maximize Results in 2022
Marketing 101: What Busy Advisors Need to Know to Maximize Results in 2022Samantha Russell
 
How to Reconnect in 2015
How to Reconnect in 2015How to Reconnect in 2015
How to Reconnect in 2015Market Leader
 
10 Tips For Effective Lead Generation The Partner Marketing Group
10 Tips For Effective Lead Generation The Partner Marketing Group10 Tips For Effective Lead Generation The Partner Marketing Group
10 Tips For Effective Lead Generation The Partner Marketing Groupcstrege
 
Building Amazing Communities Through LinkedIn
Building Amazing Communities Through LinkedIn Building Amazing Communities Through LinkedIn
Building Amazing Communities Through LinkedIn Edge Global Media Group
 
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...Justin Fishaw
 
Building Your Business With Inbound Marketing
Building Your Business With Inbound MarketingBuilding Your Business With Inbound Marketing
Building Your Business With Inbound MarketingDigitalSherpa
 
Linked in for small business
Linked in for small businessLinked in for small business
Linked in for small businessCarlene Dredge
 
Five Ways to Get More Leads on Facebook
Five Ways to Get More Leads on FacebookFive Ways to Get More Leads on Facebook
Five Ways to Get More Leads on FacebookCharles Holmes
 

La actualidad más candente (16)

Manufacturers need to sell, too!
Manufacturers need to sell, too!Manufacturers need to sell, too!
Manufacturers need to sell, too!
 
Shannyn Allan
Shannyn AllanShannyn Allan
Shannyn Allan
 
Social media 201 - Using LinkedIn
Social media 201 - Using LinkedInSocial media 201 - Using LinkedIn
Social media 201 - Using LinkedIn
 
Establish Your Personal Brand to Stand Out for the Right Reasons
Establish Your Personal Brand to Stand Out for the Right ReasonsEstablish Your Personal Brand to Stand Out for the Right Reasons
Establish Your Personal Brand to Stand Out for the Right Reasons
 
Social media cre slides
Social media cre slidesSocial media cre slides
Social media cre slides
 
Marketing 101: What Busy Advisors Need to Know to Maximize Results in 2022
Marketing 101: What Busy Advisors Need to Know to Maximize Results in 2022Marketing 101: What Busy Advisors Need to Know to Maximize Results in 2022
Marketing 101: What Busy Advisors Need to Know to Maximize Results in 2022
 
Day in the life webinar
Day in the life webinarDay in the life webinar
Day in the life webinar
 
How to Reconnect in 2015
How to Reconnect in 2015How to Reconnect in 2015
How to Reconnect in 2015
 
10 Tips For Effective Lead Generation The Partner Marketing Group
10 Tips For Effective Lead Generation The Partner Marketing Group10 Tips For Effective Lead Generation The Partner Marketing Group
10 Tips For Effective Lead Generation The Partner Marketing Group
 
Practical Social Media Tips
Practical Social Media TipsPractical Social Media Tips
Practical Social Media Tips
 
Building Amazing Communities Through LinkedIn
Building Amazing Communities Through LinkedIn Building Amazing Communities Through LinkedIn
Building Amazing Communities Through LinkedIn
 
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
 
Building Your Business With Inbound Marketing
Building Your Business With Inbound MarketingBuilding Your Business With Inbound Marketing
Building Your Business With Inbound Marketing
 
Linked in for small business
Linked in for small businessLinked in for small business
Linked in for small business
 
eBoot Camp
eBoot Camp eBoot Camp
eBoot Camp
 
Five Ways to Get More Leads on Facebook
Five Ways to Get More Leads on FacebookFive Ways to Get More Leads on Facebook
Five Ways to Get More Leads on Facebook
 

Destacado

PMK No.135/PMK.06/2009
PMK No.135/PMK.06/2009 PMK No.135/PMK.06/2009
PMK No.135/PMK.06/2009 izaupdate
 
Perpu 01 1950
Perpu 01 1950Perpu 01 1950
Perpu 01 1950izaupdate
 
Come Find Garmin!
Come Find Garmin!Come Find Garmin!
Come Find Garmin!kcrosland
 
Seo 2013
Seo 2013 Seo 2013
Seo 2013 jpmagee
 
Permen No.PER-06/MBU/2011
Permen No.PER-06/MBU/2011Permen No.PER-06/MBU/2011
Permen No.PER-06/MBU/2011izaupdate
 
Mustafa Sen wordpress sunum
Mustafa Sen wordpress sunumMustafa Sen wordpress sunum
Mustafa Sen wordpress sunummustafasen2013
 
Itannex Gebruikersdag 2012 11 14
Itannex Gebruikersdag 2012 11 14Itannex Gebruikersdag 2012 11 14
Itannex Gebruikersdag 2012 11 14sanderschroder
 
Scientific Solutions 2011 Goals
Scientific Solutions 2011 GoalsScientific Solutions 2011 Goals
Scientific Solutions 2011 Goalsjklay
 
Various tools
Various toolsVarious tools
Various toolsjpmagee
 
01 andrew payne
01 andrew payne01 andrew payne
01 andrew payneABMcentrum
 
09 Nick Stanhope
09 Nick Stanhope09 Nick Stanhope
09 Nick StanhopeABMcentrum
 
디자인적 사고를 위한 청소년 커리어위크 워크숍 기획
디자인적 사고를 위한 청소년 커리어위크 워크숍 기획디자인적 사고를 위한 청소년 커리어위크 워크숍 기획
디자인적 사고를 위한 청소년 커리어위크 워크숍 기획로컬디자인무브먼트
 
Paraules compostes inventades-A
Paraules compostes inventades-AParaules compostes inventades-A
Paraules compostes inventades-Amercymerche
 
Azure Networking: Innovative Features and Multi-VNet Topologies
Azure Networking: Innovative Features and Multi-VNet TopologiesAzure Networking: Innovative Features and Multi-VNet Topologies
Azure Networking: Innovative Features and Multi-VNet TopologiesMarius Zaharia
 
Gouvernance et sécurisation de vos ressources cloud avec Azure Active Directo...
Gouvernance et sécurisation de vos ressources cloud avec Azure Active Directo...Gouvernance et sécurisation de vos ressources cloud avec Azure Active Directo...
Gouvernance et sécurisation de vos ressources cloud avec Azure Active Directo...Marius Zaharia
 

Destacado (17)

Projecte final
Projecte finalProjecte final
Projecte final
 
PMK No.135/PMK.06/2009
PMK No.135/PMK.06/2009 PMK No.135/PMK.06/2009
PMK No.135/PMK.06/2009
 
Perpu 01 1950
Perpu 01 1950Perpu 01 1950
Perpu 01 1950
 
Come Find Garmin!
Come Find Garmin!Come Find Garmin!
Come Find Garmin!
 
Seo 2013
Seo 2013 Seo 2013
Seo 2013
 
Permen No.PER-06/MBU/2011
Permen No.PER-06/MBU/2011Permen No.PER-06/MBU/2011
Permen No.PER-06/MBU/2011
 
Mustafa Sen wordpress sunum
Mustafa Sen wordpress sunumMustafa Sen wordpress sunum
Mustafa Sen wordpress sunum
 
Itannex Gebruikersdag 2012 11 14
Itannex Gebruikersdag 2012 11 14Itannex Gebruikersdag 2012 11 14
Itannex Gebruikersdag 2012 11 14
 
Scientific Solutions 2011 Goals
Scientific Solutions 2011 GoalsScientific Solutions 2011 Goals
Scientific Solutions 2011 Goals
 
Various tools
Various toolsVarious tools
Various tools
 
01 andrew payne
01 andrew payne01 andrew payne
01 andrew payne
 
09 Nick Stanhope
09 Nick Stanhope09 Nick Stanhope
09 Nick Stanhope
 
Stuart Lee
Stuart LeeStuart Lee
Stuart Lee
 
디자인적 사고를 위한 청소년 커리어위크 워크숍 기획
디자인적 사고를 위한 청소년 커리어위크 워크숍 기획디자인적 사고를 위한 청소년 커리어위크 워크숍 기획
디자인적 사고를 위한 청소년 커리어위크 워크숍 기획
 
Paraules compostes inventades-A
Paraules compostes inventades-AParaules compostes inventades-A
Paraules compostes inventades-A
 
Azure Networking: Innovative Features and Multi-VNet Topologies
Azure Networking: Innovative Features and Multi-VNet TopologiesAzure Networking: Innovative Features and Multi-VNet Topologies
Azure Networking: Innovative Features and Multi-VNet Topologies
 
Gouvernance et sécurisation de vos ressources cloud avec Azure Active Directo...
Gouvernance et sécurisation de vos ressources cloud avec Azure Active Directo...Gouvernance et sécurisation de vos ressources cloud avec Azure Active Directo...
Gouvernance et sécurisation de vos ressources cloud avec Azure Active Directo...
 

Similar a Traffic & Lead Generation through Blogging

LinkedIN b2b training
LinkedIN b2b trainingLinkedIN b2b training
LinkedIN b2b trainingsofarbeyond
 
Linked in training
Linked in trainingLinked in training
Linked in trainingsofarbeyond
 
SEO for Growth with Auckland CoLab
SEO for Growth with Auckland CoLabSEO for Growth with Auckland CoLab
SEO for Growth with Auckland CoLabRebecca Caroe
 
WordCamp Niagara 2019 - How to Write SEO-Friendly Blog Posts and Get Them Ran...
WordCamp Niagara 2019 - How to Write SEO-Friendly Blog Posts and Get Them Ran...WordCamp Niagara 2019 - How to Write SEO-Friendly Blog Posts and Get Them Ran...
WordCamp Niagara 2019 - How to Write SEO-Friendly Blog Posts and Get Them Ran...Natasha Burtenshaw-deVries
 
Northern Lights PR - Social media masterclass - York University June 2013
Northern Lights PR - Social media masterclass - York University June 2013 Northern Lights PR - Social media masterclass - York University June 2013
Northern Lights PR - Social media masterclass - York University June 2013 Jonny Ross
 
How to Turn Your Website Into a Sales Machine | eCelticSEO | Digital Media & ...
How to Turn Your Website Into a Sales Machine | eCelticSEO | Digital Media & ...How to Turn Your Website Into a Sales Machine | eCelticSEO | Digital Media & ...
How to Turn Your Website Into a Sales Machine | eCelticSEO | Digital Media & ...Brian Martin
 
B2B LinkedIn Best Practice Tips 2015 - Sofar
B2B LinkedIn Best Practice Tips 2015 - SofarB2B LinkedIn Best Practice Tips 2015 - Sofar
B2B LinkedIn Best Practice Tips 2015 - Sofarsofarbeyond
 
Social Selling - LinkedIn B2B Lead Generation - Sofarbeyond
Social Selling - LinkedIn B2B Lead Generation - SofarbeyondSocial Selling - LinkedIn B2B Lead Generation - Sofarbeyond
Social Selling - LinkedIn B2B Lead Generation - Sofarbeyondsofarbeyond
 
How to Build a Personal Brand Online (for Executives)
How to Build a Personal Brand Online (for Executives)How to Build a Personal Brand Online (for Executives)
How to Build a Personal Brand Online (for Executives)Arik Hanson
 
10 strategies-to-drive-your-competition-crazy-v1
10 strategies-to-drive-your-competition-crazy-v110 strategies-to-drive-your-competition-crazy-v1
10 strategies-to-drive-your-competition-crazy-v1Sourabh Rana
 
The crafty gentleman etsy introduction to blogging seminar
The crafty gentleman etsy introduction to blogging seminarThe crafty gentleman etsy introduction to blogging seminar
The crafty gentleman etsy introduction to blogging seminarMike Aspinall
 
RBC Business Presentation: Social Media 101 for Businesses Best Practices Oct...
RBC Business Presentation: Social Media 101 for Businesses Best Practices Oct...RBC Business Presentation: Social Media 101 for Businesses Best Practices Oct...
RBC Business Presentation: Social Media 101 for Businesses Best Practices Oct...Brainrider B2B Marketing
 
How To Build A Successful Blog With Matthew Woodward At Affiliate Summit East...
How To Build A Successful Blog With Matthew Woodward At Affiliate Summit East...How To Build A Successful Blog With Matthew Woodward At Affiliate Summit East...
How To Build A Successful Blog With Matthew Woodward At Affiliate Summit East...Matthew Woodward
 
How to Build a Successful Blog
How to Build a Successful BlogHow to Build a Successful Blog
How to Build a Successful BlogAffiliate Summit
 
hubspot_agency_sales_training_session1_generate_leads.pptx
hubspot_agency_sales_training_session1_generate_leads.pptxhubspot_agency_sales_training_session1_generate_leads.pptx
hubspot_agency_sales_training_session1_generate_leads.pptxUmar Hayat
 
How to Create Engaging Content for Marketers - #WCPHX
How to Create Engaging Content for Marketers - #WCPHXHow to Create Engaging Content for Marketers - #WCPHX
How to Create Engaging Content for Marketers - #WCPHXJoe Manna
 
Etsy blogging seminar part 2
Etsy blogging seminar part 2Etsy blogging seminar part 2
Etsy blogging seminar part 2Mike Aspinall
 

Similar a Traffic & Lead Generation through Blogging (20)

Andrew Wilks Lead Generation Seminar Slides
Andrew Wilks Lead Generation Seminar SlidesAndrew Wilks Lead Generation Seminar Slides
Andrew Wilks Lead Generation Seminar Slides
 
LinkedIN b2b training
LinkedIN b2b trainingLinkedIN b2b training
LinkedIN b2b training
 
Linked in training
Linked in trainingLinked in training
Linked in training
 
SEO for Growth with Auckland CoLab
SEO for Growth with Auckland CoLabSEO for Growth with Auckland CoLab
SEO for Growth with Auckland CoLab
 
WordCamp Niagara 2019 - How to Write SEO-Friendly Blog Posts and Get Them Ran...
WordCamp Niagara 2019 - How to Write SEO-Friendly Blog Posts and Get Them Ran...WordCamp Niagara 2019 - How to Write SEO-Friendly Blog Posts and Get Them Ran...
WordCamp Niagara 2019 - How to Write SEO-Friendly Blog Posts and Get Them Ran...
 
Northern Lights PR - Social media masterclass - York University June 2013
Northern Lights PR - Social media masterclass - York University June 2013 Northern Lights PR - Social media masterclass - York University June 2013
Northern Lights PR - Social media masterclass - York University June 2013
 
How to Turn Your Website Into a Sales Machine | eCelticSEO | Digital Media & ...
How to Turn Your Website Into a Sales Machine | eCelticSEO | Digital Media & ...How to Turn Your Website Into a Sales Machine | eCelticSEO | Digital Media & ...
How to Turn Your Website Into a Sales Machine | eCelticSEO | Digital Media & ...
 
Rohit kochhar
Rohit kochharRohit kochhar
Rohit kochhar
 
B2B LinkedIn Best Practice Tips 2015 - Sofar
B2B LinkedIn Best Practice Tips 2015 - SofarB2B LinkedIn Best Practice Tips 2015 - Sofar
B2B LinkedIn Best Practice Tips 2015 - Sofar
 
Social Selling - LinkedIn B2B Lead Generation - Sofarbeyond
Social Selling - LinkedIn B2B Lead Generation - SofarbeyondSocial Selling - LinkedIn B2B Lead Generation - Sofarbeyond
Social Selling - LinkedIn B2B Lead Generation - Sofarbeyond
 
How to Build a Personal Brand Online (for Executives)
How to Build a Personal Brand Online (for Executives)How to Build a Personal Brand Online (for Executives)
How to Build a Personal Brand Online (for Executives)
 
10 strategies-to-drive-your-competition-crazy-v1
10 strategies-to-drive-your-competition-crazy-v110 strategies-to-drive-your-competition-crazy-v1
10 strategies-to-drive-your-competition-crazy-v1
 
The crafty gentleman etsy introduction to blogging seminar
The crafty gentleman etsy introduction to blogging seminarThe crafty gentleman etsy introduction to blogging seminar
The crafty gentleman etsy introduction to blogging seminar
 
RBC Business Presentation: Social Media 101 for Businesses Best Practices Oct...
RBC Business Presentation: Social Media 101 for Businesses Best Practices Oct...RBC Business Presentation: Social Media 101 for Businesses Best Practices Oct...
RBC Business Presentation: Social Media 101 for Businesses Best Practices Oct...
 
How To Build A Successful Blog With Matthew Woodward At Affiliate Summit East...
How To Build A Successful Blog With Matthew Woodward At Affiliate Summit East...How To Build A Successful Blog With Matthew Woodward At Affiliate Summit East...
How To Build A Successful Blog With Matthew Woodward At Affiliate Summit East...
 
How to Build a Successful Blog
How to Build a Successful BlogHow to Build a Successful Blog
How to Build a Successful Blog
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
hubspot_agency_sales_training_session1_generate_leads.pptx
hubspot_agency_sales_training_session1_generate_leads.pptxhubspot_agency_sales_training_session1_generate_leads.pptx
hubspot_agency_sales_training_session1_generate_leads.pptx
 
How to Create Engaging Content for Marketers - #WCPHX
How to Create Engaging Content for Marketers - #WCPHXHow to Create Engaging Content for Marketers - #WCPHX
How to Create Engaging Content for Marketers - #WCPHX
 
Etsy blogging seminar part 2
Etsy blogging seminar part 2Etsy blogging seminar part 2
Etsy blogging seminar part 2
 

Último

Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxsaniyaimamuddin
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 

Último (20)

Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 

Traffic & Lead Generation through Blogging

  • 1. Traffic Acquisition & Lead Generation through Blogging Peter Caputa IV Founder, PC4Media www.pc4media.net Internet Marketing Advisor, HubSpot www.hubspot.com 508 579 6987 pc4media@gmail.com
  • 2. Why You Shouldn’t Blog? • Lack of Time • Not enough interesting topics • Fear of Criticism • Competitors & Spammers • Not Normal for My Business (Finance) • Who Will Read It? • I’m not Convinced It’ll Help My Business…
  • 3. Why You Should Blog… 1. Search Engine Optimization (SEO) Machine 2. Host a Conversation 3. Promote Yourself & Network Online 4. Nurture Relationships & Capture Leads….
  • 4. Blog as SEO Machine 1. Keywords in Right Places 2. Target Multiple Keywords w/ One Page 3. Link Magnet
  • 5. BLOG as Your Conversation • A Blog is your 24/7 Networking Event Where you are the: – Host – Expert – Connector
  • 6. BLOG as Networking Central 1. Promote Your Thought Leadership 2. Guide Prospects to You 3. Establish Credibility
  • 7. BLOG as Lead Nurturer • Educate & Engage Prospects • Calls to Action Placed Prominently • Attract them in through SEO, blogging, Social Media. Then, give them reasons to share their contact information and express their “interest” to learn more.
  • 8. Contact Information Peter Caputa IV Founder, PC4Media www.pc4media.net Blog: http://www.pc4media.net/blog Internet Marketing Advisor, HubSpot www.hubspot.com 508 579 6987 pc4media@gmail.com