Presentation at the workshop in Aarhus may 26, 2009 - arranged by the Central Denmark Region and the city of Shanghai

2. About us Born 1991 – in Aarhus Today 80+ Designits – approx 50% ’designers’ 5 offices across Europe – strategic-creative zoo Aarhus, Copenhagen, Munich, Oslo and Paris 10 nationalities – multi-cultural Average age 32 New location in Shanghai 2009

3. About us Claus Jepsen Director – Product Design Hans-Henrik Sørensen Director – Interactive Design

4. Our services Product & service innovation Interaction design Design research Brand and communication 20 different, professional backgrounds Specialists working seamlessly together as one

5. Our services

6. What we do We optimize the value, function and appearance of products, systems or services for the mutual benefit of both the user and the manufacturer.

7. What we do Working in multidisciplinary teams , bringing together designers, engineers, psychologists and economists...

8. What we do ...involving lead and novice users at key stages to confirm assumptions, approaches and designs...

9. People Desirability Business Viability Technology Feasibility We drive the process from a desirability perspective, creating value for users before value for the business... What we do

10. People Desirability Business Viability Technology Feasibility ...arriving at groundbreaking solutions with considerably bigger business impact. What we do

11. Reality Optimal compromise What we do People Business Technology

12. Designing for assisted living

13. Working with Transoma Medical - a pioneer in the use of implantable sensors…

14. … the design reduced the number of emergency room visits and urgent hospital admissions…

15. ...estimated to an annual cost of 2.4 billion in the US alone...

16. ... by designing a device that allowed for complex physician setup and monitoring while still being simple to use and understand for the patients.

17. Designing for urban computing

18. Working with Metroselskabet I/S – the Copenhagen metro provider …

19. … we are designing the vision of how passenger will access and use information …

20. … in order to create the a seamless transport experience.