Intergrated Lifestyle Marketing-E marketing, social media marketing,experiential marketing

1. Sekani AfricaIntegrated Life Style Marketing Sekani Africa: Integrated Life Style Marketing

2. Who are we and what do we do? Sekani Africa: Integrated Life Style Marketing

4. Due to consistent growth and innovation in communication channels, such as mobile phones & the internet, advertising and marketing initiatives need to change the way their message is communicated the consumer to ensure the message gets across.

5. Many companies would not readily admit it but a lot of campaigns are not as effective & this is because the advertiser talks at their consumers instead of engaging their consumers in a dialogue.Sekani Africa: Integrated Life Style Marketing

6. Sekani Africa: Integrated Life Style Marketing Some Facts

10. Radio ownership also decreased in the same periodSekani Africa: Integrated Life Style Marketing

11. Sekani Africa: Integrated Life Style Marketing Internet Usage There are over 4 million internet users in Kenya of which over 2 million are registered users on Facebook 79% of Kenya’s Internet users are members of Facebook.

12. Sekani Africa: Integrated Life Style Marketing Email is being discarded in favour of social networks like Facebook and Twitter by new Internet users in Kenya. One quarter of Kenyans who are online do not have email addresses.

15. The fact that consumers are spending so much time online and that half of the internet users get online via their mobile phone digital marketing can not be ignored any more. Credit Source: Synovate

17. Broad band connection 62%

18. Dial up connection 57%

19. Desktop computer 89%

20. Laptop 79%

21. Palm top computer 49%

22. Availability of mobile phones as at 2009 was 97%

23. Money transfer via phone 89%

24. Digital camera 72%

25. Portable digital player 55%Sekani Africa: Integrated Life Style Marketing

26. Trend in TV Viewership & Radio Listenership2006-2009Source: www.consumerinsight.com Sekani Africa: Integrated Life Style Marketing

28. Branded widgets, bligets & custom applications

29. Viral videos & games

30. Blogs, vlogsSekani Africa: Integrated Life Style Marketing

32. Mobile phone applications

34. Road Shows

35. Trend setter marketing

36. Stealth marketing

37. Brand placement

38. Pop up stores

41. Bill Boards/outdoor

44. This style of marketing engages the consumer in a 2 way conversation that allows for a message to be “seeded” to live and grow in the consumer’s own world.

46. Neither is it designing a message to relate with a particular audience based on their lifestyle through imaging, word selection, or emotional appeal of the message-however these are critical in the execution of any campaign.

48. This is done by using below the line BTL activities commonly referred to as experiential marketing for example, in store product sampling.

51. Why Life Style Marketing? Sekani Africa: Integrated Life Style Marketing