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the politics of cooking

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cooking our meals from scratch is a political act that can change the world and make it a better place for more people.

Publicado en: Tecnología, Empresariales

the politics of cooking

  1. 1. 6.000.000.000 + mouths to feed…
  2. 2. the politics of cooking “ chez-toi” - cooking as DIY culture on web 2.0.
  3. 3. a personal history <ul><li>in the beginning… </li></ul>
  4. 4. no:
  5. 5. pork
  6. 6. milk
  7. 7. white bread
  8. 8. french fries + mayonnaise
  9. 9. yes:
  10. 10. veal
  11. 11. veal olive oil olive oil
  12. 12. olive oil whole wheat bread whole wheat bread
  13. 13. veal olive oil whole wheat bread pasta pasta
  14. 14. travel spain france germany belgium luxemburg switzerland austria liechtenstein united kingdom portugal italy greece u.s.a. canada
  15. 15. travel spain france germany belgium luxemburg switzerland austria liechtenstein united kingdom portugal italy greece sri lanka thailand myanmar u.s.a. canada china japan india indonesia malaysia singapore hong kong morocco nepal u.s.s.r. finland
  16. 16. travel spain france germany belgium luxemburg switzerland austria liechtenstein united kingdom portugal italy greece sri lanka thailand myanmar u.s.a. canada china japan india indonesia malaysia singapore hong kong morocco nepal u.s.s.r. finland argentina chile uruguay brasil venezuela curaçao turkey tunesia dominican republic bolivia
  17. 17. fusion cuisine
  18. 18. B.C. <ul><li>fire </li></ul><ul><li>pottery </li></ul><ul><li>domesticated </li></ul><ul><li>animals </li></ul><ul><li>edible plants </li></ul><ul><li>4th B.C. - </li></ul><ul><li>1st cookbook </li></ul><ul><li>hyapathia </li></ul>m a brief evolution of food
  19. 19. 11th-13th. A.D. <ul><li>1096 butcher shop, </li></ul><ul><li>paris </li></ul><ul><li>wood, animal fat & butter </li></ul><ul><li>v.s. </li></ul><ul><li>olive oil </li></ul>
  20. 20. 15th-16th. A.D. <ul><li>the discoveries </li></ul><ul><li>1533 </li></ul><ul><li>guilds </li></ul>catarina de medici
  21. 21. 17th. A.D. <ul><li>british east </li></ul><ul><li>india company </li></ul><ul><li>dutch east india </li></ul><ul><li>company - v.o.c. </li></ul><ul><li>english home </li></ul><ul><li>brewn liquor </li></ul><ul><li>coffee </li></ul>
  22. 22. 18th. A.D. <ul><li>glass wine bottles </li></ul><ul><li>1st pasta factory, </li></ul><ul><li>venice </li></ul><ul><li>american apples in </li></ul><ul><li>london </li></ul><ul><li>napoleon & canning </li></ul><ul><li>contest </li></ul>bottle
  23. 23. 19th. A.D. <ul><li>canning process </li></ul><ul><li>1st candy & </li></ul><ul><li>biscuit factory </li></ul><ul><li>chocolate, margarine, </li></ul><ul><li>commercial ice cream </li></ul><ul><li>food emporia: </li></ul><ul><li>coca cola, heinz, </li></ul><ul><li>lipton’s, kellogg’s </li></ul>
  24. 24. 20th. A.D. <ul><li>frozen food </li></ul><ul><li>1906 pure food & </li></ul><ul><li>drug act </li></ul><ul><li>1st self-service </li></ul><ul><li>supermarkets </li></ul>
  25. 25. 1952
  26. 26. 1955
  27. 27. self-service supermarkets industrial agriculture, & fastfood h the escalation
  28. 28. pork milk white bread fries industrial crop dusting large scale top soil destruction
  29. 29. missed spraying growth enhancers, pesticides
  30. 30. industrial feedlot growth hormones, anti-biotics, bse
  31. 31. industrial egg production salmonela, avian flu, campilo bacter
  32. 32. industrial pig farming pig pest, contaminated shit heaps
  33. 33. industrial fish aquaculture growth hormones, anti-biotics
  34. 34. Sunny Boy, progenitor 2.000.000 sperm doses sold worldwide +/- 1.000.000 descendants mono breeding v.s. biodiversity
  35. 35. economic footprint v
  36. 36. logistic nightmare concentration of distribution
  37. 37. marketing & publicity over consumption
  38. 38. self-service convenience?
  39. 40. validity date produce waste
  40. 41. open produce counter energy waste
  41. 42. individual packaging waste
  42. 43. snack pigeon holes complete disconnection
  43. 44. iconic meal real cost  45,00
  44. 45. mcdonald’s in china 1.200.000.000+ mouths to feed
  45. 46. eric schlosser - fast food nation industry exposure
  46. 47. M out of control 320.000 existing food products + 10.000 new products a year
  47. 48. obesity & branding systematic brainwashing
  48. 49. slow -----> fast
  49. 50. home cooked food
  50. 51. sugar salt fat E’s the quick fix:
  51. 52. label info
  52. 53. E939 - helium E941 - nitrogen E509 - calcium chloride E220 - sulphur dioxide E290 - carbon dioxide E223 - sodium metabisulphite E224 - potassium metabisulphite
  53. 54. produce -----> product
  54. 55. raw ingredient
  55. 56. processed food
  56. 57. control -----> controlled
  57. 58. in control
  58. 59. being controlled
  59. 60. schizophrenic society contradiction: capitalist growth v.s. esthetic ideals
  60. 61. Madhouse Month Pack for the family: Plenty for picnics, weekends and school lunches! Price: $30.00 source: http://storemadhousemunchies.com eat more
  61. 62. be thin
  62. 63. marriage: food industry X pharmaceutical industry
  63. 64. WE must take back control
  64. 65. “ chez-toi” & web 2.0 self-empowerment through cooking communities & smart food strategies
  65. 66. cooking community home-cooked meal exchange group =
  66. 67. cooking communities get a group together
  67. 68. cooking communities create a schedule
  68. 69. cooking communities establish rules of exchange . ”comme-chez-toi” : cook 1 meal = 1 credit eat 1 meal = 1 debit . LETS- local exchange trade systems . time based currencies
  69. 70. cooking communities use the web as a tool mindmap by m. angermeier, 11-11-2005, wikipedia
  70. 71. cooking communities share meals and more
  71. 72. 1 . get a group together 2 . create a schedule 3 . establish rules of exchange 4 . use the web as a tool 5 . share meals and more cooking communities
  72. 73. smart food strategy: local produce
  73. 74. raw ingredients smart food strategy:
  74. 75. smart food strategy: organic & free range
  75. 76. local shop smart food strategy:
  76. 77. smart food strategy: encourage neighborhood markets
  77. 78. smart food strategy: encourage neighborhood markets
  78. 79. grow your own smart food strategy:
  79. 80. make your own smart food strategy:
  80. 81. 1 . buy local produce 2 . buy raw ingredients 3 . buy free range & organic food 4 . buy at your local shops 5 . encourage neighborhood markets 6 . D.I.Y.: grow & make your own smart food strategies
  81. 82. conclusions cooking our own meals is a political act that can change the world and make it a better place for more people the future is now: TRY IT CHEZ -T OI
  82. 83. still life with garden produce [email_address]
  83. 84. ylg, 2006 disclaimer: i used both my own photos and images i found on the web. i am indebted for using other people’s images here today. it is for a good cause. if you have a problem, mail me.

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