1.
6.000.000.000 + mouths to feed…

2.
the politics of cooking “ chez-toi” - cooking as DIY culture on web 2.0.

3.
a personal history <ul><li>in the beginning… </li></ul>

4.
no:

5.
pork

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milk

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white bread

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french fries + mayonnaise

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yes:

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veal

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veal olive oil olive oil

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olive oil whole wheat bread whole wheat bread

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veal olive oil whole wheat bread pasta pasta

14.
travel spain france germany belgium luxemburg switzerland austria liechtenstein united kingdom portugal italy greece u.s.a. canada

15.
travel spain france germany belgium luxemburg switzerland austria liechtenstein united kingdom portugal italy greece sri lanka thailand myanmar u.s.a. canada china japan india indonesia malaysia singapore hong kong morocco nepal u.s.s.r. finland

16.
travel spain france germany belgium luxemburg switzerland austria liechtenstein united kingdom portugal italy greece sri lanka thailand myanmar u.s.a. canada china japan india indonesia malaysia singapore hong kong morocco nepal u.s.s.r. finland argentina chile uruguay brasil venezuela curaçao turkey tunesia dominican republic bolivia

17.
fusion cuisine

18.
B.C. <ul><li>fire </li></ul><ul><li>pottery </li></ul><ul><li>domesticated </li></ul><ul><li>animals </li></ul><ul><li>edible plants </li></ul><ul><li>4th B.C. - </li></ul><ul><li>1st cookbook </li></ul><ul><li>hyapathia </li></ul>m a brief evolution of food

19.
11th-13th. A.D. <ul><li>1096 butcher shop, </li></ul><ul><li>paris </li></ul><ul><li>wood, animal fat & butter </li></ul><ul><li>v.s. </li></ul><ul><li>olive oil </li></ul>

20.
15th-16th. A.D. <ul><li>the discoveries </li></ul><ul><li>1533 </li></ul><ul><li>guilds </li></ul>catarina de medici

21.
17th. A.D. <ul><li>british east </li></ul><ul><li>india company </li></ul><ul><li>dutch east india </li></ul><ul><li>company - v.o.c. </li></ul><ul><li>english home </li></ul><ul><li>brewn liquor </li></ul><ul><li>coffee </li></ul>

22.
18th. A.D. <ul><li>glass wine bottles </li></ul><ul><li>1st pasta factory, </li></ul><ul><li>venice </li></ul><ul><li>american apples in </li></ul><ul><li>london </li></ul><ul><li>napoleon & canning </li></ul><ul><li>contest </li></ul>bottle

23.
19th. A.D. <ul><li>canning process </li></ul><ul><li>1st candy & </li></ul><ul><li>biscuit factory </li></ul><ul><li>chocolate, margarine, </li></ul><ul><li>commercial ice cream </li></ul><ul><li>food emporia: </li></ul><ul><li>coca cola, heinz, </li></ul><ul><li>lipton’s, kellogg’s </li></ul>

24.
20th. A.D. <ul><li>frozen food </li></ul><ul><li>1906 pure food & </li></ul><ul><li>drug act </li></ul><ul><li>1st self-service </li></ul><ul><li>supermarkets </li></ul>

25.
1952

26.
1955

27.
self-service supermarkets industrial agriculture, & fastfood h the escalation

28.
pork milk white bread fries industrial crop dusting large scale top soil destruction

29.
missed spraying growth enhancers, pesticides

30.
industrial feedlot growth hormones, anti-biotics, bse

31.
industrial egg production salmonela, avian flu, campilo bacter

32.
industrial pig farming pig pest, contaminated shit heaps

33.
industrial fish aquaculture growth hormones, anti-biotics

34.
Sunny Boy, progenitor 2.000.000 sperm doses sold worldwide +/- 1.000.000 descendants mono breeding v.s. biodiversity

35.
economic footprint v

36.
logistic nightmare concentration of distribution

37.
marketing & publicity over consumption

38.
self-service convenience?

40.
validity date produce waste

41.
open produce counter energy waste

42.
individual packaging waste

43.
snack pigeon holes complete disconnection

44.
iconic meal real cost  45,00

45.
mcdonald’s in china 1.200.000.000+ mouths to feed

46.
eric schlosser - fast food nation industry exposure

47.
M out of control 320.000 existing food products + 10.000 new products a year

48.
obesity & branding systematic brainwashing

49.
slow -----> fast

50.
home cooked food

51.
sugar salt fat E’s the quick fix:

52.
label info

53.
E939 - helium E941 - nitrogen E509 - calcium chloride E220 - sulphur dioxide E290 - carbon dioxide E223 - sodium metabisulphite E224 - potassium metabisulphite

54.
produce -----> product

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raw ingredient

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processed food

57.
control -----> controlled

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in control

59.
being controlled

60.
schizophrenic society contradiction: capitalist growth v.s. esthetic ideals

61.
Madhouse Month Pack for the family: Plenty for picnics, weekends and school lunches! Price: $30.00 source: http://storemadhousemunchies.com eat more

62.
be thin

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marriage: food industry X pharmaceutical industry

64.
WE must take back control

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“ chez-toi” & web 2.0 self-empowerment through cooking communities & smart food strategies

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cooking community home-cooked meal exchange group =

67.
cooking communities get a group together

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cooking communities create a schedule

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cooking communities establish rules of exchange . ”comme-chez-toi” : cook 1 meal = 1 credit eat 1 meal = 1 debit . LETS- local exchange trade systems . time based currencies

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cooking communities use the web as a tool mindmap by m. angermeier, 11-11-2005, wikipedia

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cooking communities share meals and more

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1 . get a group together 2 . create a schedule 3 . establish rules of exchange 4 . use the web as a tool 5 . share meals and more cooking communities

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smart food strategy: local produce

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raw ingredients smart food strategy:

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smart food strategy: organic & free range

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local shop smart food strategy:

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smart food strategy: encourage neighborhood markets

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smart food strategy: encourage neighborhood markets

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grow your own smart food strategy:

80.
make your own smart food strategy:

81.
1 . buy local produce 2 . buy raw ingredients 3 . buy free range & organic food 4 . buy at your local shops 5 . encourage neighborhood markets 6 . D.I.Y.: grow & make your own smart food strategies

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conclusions cooking our own meals is a political act that can change the world and make it a better place for more people the future is now: TRY IT CHEZ -T OI

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still life with garden produce [email_address]

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ylg, 2006 disclaimer: i used both my own photos and images i found on the web. i am indebted for using other people’s images here today. it is for a good cause. if you have a problem, mail me.