Youtube marketing disadvantages
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disadvantages and other materials for video marketing such as video
marketing tips, video marketing tools, video marketing sites.
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· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
There are lots of video-sharing sites on the web, but YouTube is the one
that caps off the first place. It is by far the site with the highest number
of users (viewers and uploaders) and the most number of traffic. If
you’re a marketer, it’s a wise strategy to use YouTube as another social
media marketing tool. However, marketing in YouTube also has its fair
share of pros and cons, like all else.
As it already has a huge community base and its brand has become a
“household name,” its Video Marketing feature is still somehow new in
the internet marketing arena. In this article, we will tackle on the pros
and cons of this new internet marketing strategy.
PROS
1. Easy to Share
Below each video, there are sharing options users can easily click on to
make your video viral. They can Like the video, recommend it to their
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network in Twitter, Facebook or send the video through e-mail to their
friends. Leveraging on social media sites maximizes your video sharing
capacity. To boost the promotion, post your YouTube video links onto
bulletin boards of your friends. In this way, their visitors will also see
the link on their friend’s profile. When they get interested, your video
gets another unique view count and you have an added chance to have a
new subscriber.
On the video itself, you can attach invitation links to have your viewers
conveniently subscribe as well. Sharing is easy; you just have to take the
time and little effort to publicize your video content across a variety of
social media channels. You can also blog about it and then embed the
YouTube video on your website.
2. FREE
Your uploaded YouTube videos will appear in both YouTube and
Google search engines. You can get your brand go viral with millions of
views, introduce your company and the benefits of your products—all
without cost. There are no fees to pay in using YouTube. So don’t worry
if you’re just starting out and experimenting on its use. You can practice
and test your own creative ways on doing videos and see how the market
reacts for free.
3. Strategic Tagging
Alexa ranks YouTube as the second highest trafficked site globally.
What this means is that when you market your products and services
through YouTube videos, you can have about 60 million viewers in a
month. Emarketer says that the market is predominately Generation Y
online surfers who understand 18 languages. They explore the Internet
about five to six hours daily. Given this demographics, you can have a
smarter way of knowing who and how to target them.
YouTube has a feature that allows you to tag your videos with
keywords. These keywords can comprise of words or phrases that make
your videos appear in users’ related searches. These tags are also the
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baseline for YouTube to control the videos that show up in the Related
Videos section.
To optimize your tags effectively, select about three keywords and use
them in all your videos. These tags should be unique (nobody but you
use them in the entire YouTube site). When you are successful in
determining the ones that work, it will be easier for users to reach your
video. When you see that you’re getting more views, then you can enter
more generic tags.
CONS
1. Concept overrides content
Good content is not as necessary as good concept in video-making. To
get thousands of views and drive visitors to your YouTube video, you
have to inject a great concept that makes them almost forget how they
were led to the site. Learn how to remix videos and audios and create the
element of surprise. Break down long clips to shorter and bite-sized ones
to appeal to a larger audience. Make your ads outright and amazing. You
can use title optimization by using intriguing headlines that would make
them want to find out more about your topic.
2. Requires more attraction
Users of the Internet usually just scan text-based content to find the
information and get to the core of the content immediately. Realize that
in videos, this cannot entirely be applied. Viewers watch videos from
beginning to end and not jump from one segment to another to find
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meaning in the video. Hence, the intro of your video must be alluring
enough to get them continue watching until the end or until you have
made your point get across.
Make it snappy and no longer than three minutes. Else, especially for
those with slow Internet connection and those with shorter attention
spans, users will more likely to just press the X button and move on to
the next video.
3. Fresher uploaded videos result from the search hits
Typically in Google searches, the
more aged the blog post is, the more it gets brought up to the top results
page. This is because the page has incurred more backlinks and has
increased credibility rate online. In comparison, YouTube searches don’t
act that way. Rather, it considers the newest videos as the top-rated hits.
There is what’s called the “freshness” factor in every video. So in order
for your videos to rank high and produce the honors, you must either
resubmit or re-upload them whenever you got the time and remove the
older video.
Note also that in YouTube, videos only have a shelf life of two days
before it is moved out from the Daily Most Viewed list to the Weekly
Most Viewed. So the key here is to make sure that it’s getting viewed
more and more each day, to stay on top.
Marketing through YouTube videos can be one of the effective ways on
how to take advantage of the fact that people are visual. Videos can
entertain your viewers or followers than textual content. However, when
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done wrong, they will only be bored and may hit on the Unsubscribe
button.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
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Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
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Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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