1. Youtube marketing internet
In this file, you can ref free useful materials about youtube marketing
internet and other materials for video marketing such as video marketing
tips, video marketing tools, video marketing sites.
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· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
A timely guest post from Andy Havard at Skeleton Productions, a UK
based Internet video production company.
I presented my new Social Media News Release Guide at the PR News
Digital PR Summit on Wednesday. One of the elements for a good
SMNR is video – it’s a great PR tool.
Andy has some excellent video tips in this post:
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2. Since 2007 YouTube videos
have had the great benefit of being able to influence the search engine
results on page 1 of Google. Many Internet marketers have been using
this benefit to their full advantage over the years, but there are still many
businesses, brands and bloggers missing out on some fantastic
underused YouTube Internet marketing tools. The following article
outlines five key underused Internet marketing tips and assesses how
they can help to boost your SEO, improve conversion rates and generate
higher levels of traffic to your site.
Closed Captions
Closed Captions have been around on YouTube for years, they are by all
accounts one very old YouTube feature, yet so many videos lack them.
Closed Captions (Transcripts) are not only practically useful by
providing a visual aid for viewers hard of hearing, but they also offer a
great deal of SEO value. All text fields on YouTube are scanned by both
YouTube and Google search engines and the same goes for the text
submitted in your Closed Captions. This means you can textually
include keywords and phrases within your video content to help your
content get found by searching Internet users.
Keep Your Old Videos Updated:
As YouTube videos impact Google searches you want to be on as good
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3. terms with the YouTube search engine as possible. One of the easiest
and most powerful ways to do so is to keep your old video content
updated. Changing video titles, descriptions, tags and adding Closed
Captions to old videos are great ways of doing this. Keeping your
content updated showcases your Channel to YouTube as being active
and useful. YouTube rarely flags up old content in searches, especially
content that is not being used, so by maintaining your old content and
keeping it fresh you will help to give it a great chance of appearing in
the search results.
Use It As A Social Platform:
YouTube has and always will be a social platform, yet so many users
forget that. Facebook, Twitter, Google+ and LinkedIn are all very
popular social media websites, but that doesn’t mean YouTube is any
less of a social website. Its nature as a ‘sharing’ website has always
brought about huge amounts of audience interaction in its video content,
and that shows no sign of stopping. Become Friends with other users,
Subscribe to other users content, Comment, Video Respond and
Like/Dislike content similar to your videos niche. By being an active
user you will help to encourage activity and engagement with your own
content. This will give you great promotional benefits and help to spread
the awareness of your video content across the web and get the message
it’s portraying out to the world.
Use Calls To Action:
YouTube Annotations are ironically an ‘overused’ YouTube feature, but
an incredibly ‘underused’ marketing tool. Annotations can be carefully
placed in your Internet video content to give viewers extra pieces of
information, whether it’s a website URL, a link to another video or an
important call to action. One of the biggest difficulties of using a video
to market content is to then send traffic from that video to a desired
location. By using calls to action in your Annotations you can make sure
viewers get essential instructions and encourage them to go beyond
watching your video, and get them to check out your website, article or
download.
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4. Embed Your Videos
A stigma attached to using a site like YouTube as a marketing tool is
that it’s a giant diversion, that it takes audiences away from blogs and
websites and onto a very distracting media platform. This is actually a
very good point, and in fact quite a true one. Yet, so many users neglect
to use the embedding ability YouTube gives videos in order for users to
promote it on their own websites. Many websites and blogs get a huge
amount of traffic already and have no need to fragment their audience by
sending them to other websites. Embedding their YouTube video on
their website is a perfect way to use the power of Internet video and still
keep audiences on their site.
Although, one of the biggest pitfalls with this approach is that so many
people forget to Sitemap their embedded video on Google. A Sitemap
informs the Google search engine that your embedded video content is
actually on your website, which gives both video and your website
essential SEO power. If you want Internet users to check out your video
content on your website then creating a Sitemap is essential. Especially
if you don’t want them to end up on that pesky ‘distracting media
platform’.
Summary
So there you have it, five essential underused YouTube Internet
marketing tips. By using these tips and tools to your full advantage you
can help pick up extra SEO value for your videos and boost traffic to
your site and your newsroom. And encourage those sought after
conversion rates to increase.
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5. II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
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6. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
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7. Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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