NILAU CENTRE - ANNAMALAI UNIVERSITY-NEYVELI

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Mutharasu Appasamy Selvarasu is a Professor at the Annamalai University, Annamalai Nagar, India, Department of Business Administration from 1998 and Founder President, MRSI-AU [Market Research Scholar International-Annamalai University] from 2011. He holds a Ph.D. in Business Administration and M.B.A. and B.Sc. degree in Agriculture from the same University. He was Professor of Marketing at SVPISTM [Sardar Vallabhbhai Patel International School of Textile and Management, Ministry of Textiles, Government of India - 2007 - 2008]. Currently, He serves on the Editorial Review Boards of International Journals and Indian National Journals in the field of Quantitative Methods, Economics, Financ...

nine knowledge areas project management pmp pmi commercial banks credit rating grounded theory eco tourism annamalai university listing of summary measure of agreement proportions cross-classificaion scale data descriptive nominal ordinal scale data frequencies service marketing service design leadership employee development business corporate employee communication marketing brands customer centricity strategies strategic leadership marketing leadership market opportunities pricing promotion distributio green marketing planet marketing 8m2s

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