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Clayton Wood
Advanced Publishing & Media Class
ClaytonWood.org
@ClaytonWWood
Goals
1. Learn how to work with the media
2. Top tools for locating publications
3. How to Build a story that sells
4. How to use holistic media to attract attention
5. Leveraging famous authors
Clayton Wood
It’s All About Who You Know
ClaytonWood.org
@ClaytonWWood
Perceptive
Proactive
Relationships
Advanced Publishing Principles
1. Don’t reach out with nothing.
2. They get over 300 emails a day.
3. Similar Stories.
4. Contact people in your area.
5. Format, format format.
Clayton Wood
You Have To Have A Social
Presence
ClaytonWood.org
@ClaytonWWood
Use your own social profiles.
“If you were Huff Post, would
you publish (or even answer an
email) from this profile?”
Clayton Wood
Who’s Going To Publish Me?
ClaytonWood.org
@ClaytonWWood
Make A List – Here’s The Best Tools Out There
BuzzStream.com
BuzzSumo.com
Impactana.com
Ahrefs.com
AllTop
Site:HuffingtonPost.com “Author”
Klout.com
Facebook Groups
LinkedIn Groups
Twitter Lists
Vet The Sites:
Backlinks
Social Reach
Ahrefs
Topics & Format
Clayton Wood
Sitting Around The Campfire
ClaytonWood.org
@ClaytonWWood
Clayton Wood
Being Holistic With The Media
ClaytonWood.org
@ClaytonWWood
Clayton Wood
Co-Authoring Like A Pro
ClaytonWood.org
@ClaytonWWood
Advanced SEO Class: Using PR Like A Pro
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Advanced SEO Class: Using PR Like A Pro

Editor's Notes

  1. http://www.inc.com/magazine/201407/kevin-kelleher/how-small-businesses-can-mine-big-data.html
  2. http://www.inc.com/magazine/201407/kevin-kelleher/how-small-businesses-can-mine-big-data.html
  3. http://www.inc.com/magazine/201407/kevin-kelleher/how-small-businesses-can-mine-big-data.html
  4. http://www.inc.com/magazine/201407/kevin-kelleher/how-small-businesses-can-mine-big-data.html
  5. Rework abstracts into bullet points.
  6. Educate everyone weekly.