Hugh Benjamin of LA based firm I Think an Idea reviews strategies on how to use Youtube to maximize the potential of your video marketing campaign.

1. Video SEO Secrets- PART 2
Videos that Travel
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2. Your Hosts:
Patrick Whalen
Webinar Producer; SEMrush
Host
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Hugh Benjamin
Director of Development,
I Think an Idea – Video SEO Segment

4. Hugh Benjamin
Former US Marine – Aviation Electronics
Business Start Up - Development Background
Growing companies from 2 to 100 employees in a year
Business Systems and Processes
Online Experience includes:
Video Marketing
SEO
Social Media Marketing
Reputation Management
Lead Generation
Online Branding Strategies
Internet Consulting
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5. Did You Know?
I Think An Idea provides: SEO, Social Media Marketing, Web Design,
Reputation Management and Online Branding.
The creative team at I Think An Idea has worked with many big name
clients such as:
– ‘N SYNC
– Will Smith
– Mary-Kate and Ashley Olsen
– NBC
– Stephen King
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7. Poll:
How does your business GIVE VALUE on VIDEO ?
How much time do you invest following VIDEO CHANNELS ?
Do you feel that Engagement on Social Network is vital ?
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8. Takeaways:
Videos that Travel Part 2
Today you will learn:
Review (Part 1) of Videos that Travel
Optimizing VIDEOS on YOUTUBE for SEO
How to Increase Youtube Subscribers and Followers
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Review Part 1 - Prior to
Uploading
TAGS:
Tags from Earlier Keyword Research
Put Phrases in Quotes
“Buy Vacuums” “Steam Cleaners”
Use URL of Video in Tags
Use Title of Video in Tags

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Post Uploading Optimization :
1. Visual Magnetism – Selecting Thumbnail
2. Annotate Subscribe Button – Call To Action
3. URL Watermark – Logo
4. Upload Transcript .txt file enable close caption for SEO
points

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Post Uploading Optimization :
Upload Transcript .txt file enable close
caption for SEO points

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Post Uploading Optimization :
Enable Closed Caption Upload Transcript

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Post Promotion of Videos

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Blog – Website – Social Channel
Promotions

15. Broadcast the new video to social
channels and clients
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16. Promote on Networks:
Linkedin
Authority Sites
Post as Video Response on Relative YouTube
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Engagement Data – Laser In
1. Look at Viewer interactions on Youtube Analytics
2. Look at Peak Engagement for Annotations
3. Look at Search Term Search – Add into Video Tags

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Video Insights

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DEVELOP Your Measurement Plan

21. How To Increase Subscribers and Ranking

22. Promoting the Videos and Increase SEO

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Cisco on the Growth of online video in the next
3 years:
“Internet video is now 40 percent of consumer
Internet traffic, and will reach 62 percent by
the end of 2015, not including the amount of
video exchanged through P2P file sharing. The
sum of all forms of video (TV, video on demand
[VoD], Internet, and P2P) will continue to be
approximately 90 percent of global consumer
traffic by 2015.”

24. Increasing Subscribers Helps Video SEO
and Engagement
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25. How Do You Increase Subscribers
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1. Give Quality and Value

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2. Videos – High Quality and Frequent

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3. Optimize Your Videos

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4. Subscribe to other Channels

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5. Start a Playlist

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5. Offer Incentives for Visitors

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6. REPLY TO COMMENTS AND INTERACT

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7. Include on Blog and Website Youtube Widget

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8. ASK for SUBSCRIBERS

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9. Check Competition

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10. Transitions Promote Next Video

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11. Develop Trailer Video for Channel

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11. Develop Trailer Video for Channel

39. Questions?
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40. Thank You!
Patrick Whalen
Webinar producer; SEMrush
@2PatWhalen
#SEMrushLIVE
Hugh Benjamin
Director of Development, I Think an Idea
Content Rejuvenator