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Why Is Mobile SEO Important?
With more and more people using mobile devices to search for products and services
online, the importance of mobile SEO should not be disregarded. With the growth of
mobile search, businesses need to make their brands stand out and ensure that they
are found before their competitors. This is why mobile search engine optimization is
a must. If you do not want to lose out on a large chunk of potential customers, you
should ensure that your site turns up on the mobile radar of searchers.
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Appearing on Mobile Searches
While the number of people using their smartphones to look for
information, products and services has increased, mobile search is still unknown
territory. Businesses are still learning about the things that work and those that
do not. However, all businesses that are into online marketing are aware that
they need to have a design that not only improves user experience, but also
makes their mobile presence felt. Hence, you need to have a mobile-friendly site
that has high quality content. Furthermore, you should also ensure that the
search engine crawlers are directed to the same mobile website that your users
will be directed to. This will ensure that you appear on mobile searches and also
prevents you from being penalized for duplicate content or cloaking.
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Understanding How People Conduct Mobile Searches
To have a successful and effective mobile SEO strategy, you need to understand
how your business can fulfill the needs and requirements of mobile users. You
should try and ensure that the experience of browsing through your site using a
mobile device takes into account the users rather than the mobile device. This
means that you would have to pay more attention to how people do searches
and where and when these searches are done. This will allow you to understand
how different people search using their mobiles and gear your mobile SEO
strategy accordingly.
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One of the basic differences between mobile search and desktop search is the
length of the keywords. While in traditional SEO, it is best to use long tail
keywords to drive a large volume of traffic to your site, in mobile search this
strategy does not work. People use mobile search while they are on the go and
are looking for something specific. Hence, it is important that you optimize your
mobile website for short keywords that the users can easily find and for
automatic terms. Typically mobile users are looking for location-specific
products and services and your site should be geared for such searches.
Short Keywords
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Integrating Social Media with Your Mobile Website
Today many mobile users are using their mobile devices to access social media
platforms. Hence, it makes sense to integrate social media functionality with your
mobile site. For instance, you can incorporate Facebook ‘Like’ button in your inner
pages to ensure that you get more exposure on Facebook and this, in turn, will
help you in your inbound marketing efforts. Integrating social media with your
mobile website will put you in an advantageous position where you mobile SEO is
concerned.
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Conclusion
Mobile SEO should be an important part of your overall SEO strategy. If you
neglect mobile SEO, you will lose out on a large chunk of potential customers. In
today’s scenario, mobile search engine optimization is more importance than ever
before.
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