View the blog post and get the excel doc here: http://www.seo.com/blog/how-to-pull-custom-google-analytics-reports-into-google-spreadsheets/

1. Claye Stokes
Director of SEO
twitter.com/claye
linkedin.com/in/claye
Google Plus: http://goo.gl/cEhGC
Google Analytics API and
Advanced Application

2. High Level First, Then Drilling Down
• GA (Google Analytics) is NOT just for websites!
– Google Analytics Android SDK
• Can’t track what we’re not measuring!
• SDK Tracks:
– Events
– Ecommerce
– Market Referrals
– Pageviews
– Unique Users
– Custom Variables
Tweet @claye questions

3. Track Everything
– All actions
– Form submissions (lead generation, newsletters, etc.)
– Errors
– Downloads
– Game modes (single vs multiplayer)
– Times (time it takes to complete a level, build a doc)
– Step completion (in multi-step forms and checkout
processes)
– Registration
Tweet @claye questions

4. How to Track
• Use Pageviews when content changes
• Use Event Tracking for actions
– Example:
tracker.trackPageView(“/” +
this.getLocalClassName());
– Documentation:
https://developers.google.com/analytics/devguid
es/collection/android/
Tweet @claye questions

5. Listen App

8. More Events
• Why not track errors with Google Analytics?
– Category: Error
– Action: [action that triggered the exception]
• Time can be tracked, for example:
– Category: Podcast
– Action: Play
– Label: [Title of Podcast]
– Value: 15:23

9. Using the Reports
• Segment!
– How does your app perform on various devices?
– How does that affect user behavior?
– Screen resolution?
– Landscape vs Portrait?
Tweet @claye questions

10. Google Analytics API
• Get the good stuff! (Reports that are
impossible to get by logging in)
– Example: goal completions (conversions) by
keyword
• Documentation:
https://developers.google.com/analytics/devguides/
Tweet @claye questions

11. Google Spreadsheets + GA API
• Using Apps Script, we can access the Google
Analytics API to pull anything we want (up to
10,000 rows!)
• Credit where it’s due: thanks to Mikael
Thuneberg for making his code public:
http://www.automateanalytics.com/
Tweet @claye questions

12. Example Spreadsheet: GA Report Builder
• http://goo.gl/QqlHZ
• Go create a copy for yourself and start playing with
it!
– Click File -> Make a Copy…
– On the Settings tab, enter your Google Analytics
username/password
– Find your profile number by logging into your report at
www.google.com/analytics, find the number with a ‘p’
preceding it
Tweet @claye questions, Report: http://goo.gl/QqlHZ

13. GA Report Builder
• Required fields
– Start/End Dates
– Dimensions (rows)
– Metrics (columns)
• Optional
– Segments (default AND custom, advanced
segments)
– Filters
Tweet @claye questions, Report: http://goo.gl/QqlHZ

14. How it Works
• First, we do some validation
Tweet @claye questions, Report: http://goo.gl/QqlHZ

15. How it Works
• Encode the password
Tweet @claye questions, Report: http://goo.gl/QqlHZ

16. How it Works
• Authenticate
Tweet @claye questions, Report: http://goo.gl/QqlHZ

17. How it Works
• Take the response, handle errors
Tweet @claye questions, Report: http://goo.gl/QqlHZ

18. How it Works
• Request data from the API
• Request URL:
• Then, stack the response in an Array and
output
Tweet @claye questions, Report: http://goo.gl/QqlHZ

19. Resources:
• Google Analytics Reporting API:
http://code.google.com/apis/analytics/docs/gdata/home.html
– V3: http://code.google.com/apis/analytics/docs/gdata/home.html
• Google Data Feed Query Explorer:
http://code.google.com/apis/analytics/docs/gdata/gdataExplorer.ht
ml
• Google Apps Script Documentation:
http://code.google.com/googleapps/appsscript/
• http://www.peakconversion.com/2012/01/using-the-google-
analytics-data-api-with-google-docs-spreadsheet/
• http://www.automateanalytics.com/
• Watch for my posts on the SEO.com blog (www.seo.com/blog) for
updates and new Google Analytics tools
Tweet @claye questions, Report: http://goo.gl/QqlHZ