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In this first of the “SEO copywriting checklist” series, I kick things off with a discussion of web page Titles - specifically, how to create yours so they “click” with Google and get the click from readers!
A lot of people look at page Titles as “the place that we stick our keyphrases so Google knows what the page is about.” But Titles are much more than that – they are actually your first conversions opportunity off the search engine results page.
So it’s essential to create a clickable Title – find out how!
The presentation ends with an action step for you to take.