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Mobile Commerce Growth
Smartphone usage

34% of mobile internet users admit
that their smartphone is their
primary device for going online
Mobile Commerce Growth

Amazon doubled its mobile sales to
$8bn in 2013
Mobile Commerce Growth

According to comScore, mobile
commerce spending reached
$4.7bn in Q2 2013 with a year-onyear growth rate of 24%
Mobile Commerce Growth

Between Q2 2010 and Q2 2013
mobile commerce spending
increased from $0.6bn to $4.7bn
Mobile Commerce Growth

In Q2 2013 m-commerce accounted
for 10% of digital sales, of which
smartphones make up around 6%
while tablets made up 3.5%
Showrooming

Smartphone internet usage in June
2013 totalled 44% of retail internet
minutes, up from 17% in June 2010
Mobile Traffic

Mobile traffic increased 40% in Q4
2013 comapred to the same period
in 2012. Overall mobile accounted
for 35% of online traffic in Q4.
Mobile Sales

Mobile sales reached 16.6% of all
online sales, up more than 46%
over the same period last year.
Mobile Search

For the first time smartphones and
tablets made up more than onethird of total clicks on Google in Q3
Mobile Search

The total spend on tablets and
smartphones grew 65.9% year-onyear in Q3 2013 to 28.7% of US
search budgets.

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