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Businesses Are Going Mobile
Are You Mobile?
Mobile Marketing Stats

Mobile is important.
You get it; we get it too.
Mobile Marketing Stats
Being mobile by the numbers!

Or your percentage of the markets!
Mobile Marketing Stats
60% of all US consumers already
own a smartphone.
Mobile Marketing Stats
Mobile Marketing Stats
of people have a better
opinion of brands when they
offer a good mobile experience.
Mobile Marketing Stats
60% of mobile shoppers use
their smartphones while in a
store, and another 50% while
on their way to a store.
Mobile Marketing Stats
Mobile-based searches make up
one quarter of all searches
1/4
Mobile-based
searches
Mobile Marketing Stats
90% of people move between devices
to accomplish a goal, whether that’s
on smartphones, PCs, tablets or TV.
Mobile Marketing Stats
Almost half a billion tablets will
ship in 2013 and 2014 alone.
Mobile Marketing Stats
95% of smartphone users have
searched for local info.
Mobile Marketing Stats
Global mobile traffic now accounts
for 15% of all internet traffic
Mobile Marketing Stats

Spontaneity Plays A major
Role in Shopping

(81% of smartphone purchases)
Mobile Marketing Stats

88% of people agree that having a mobile
device with realtime information makes
them more spontaneous with shopping and
in general more open to discovering new
things.
Mobile Marketing Stats
Mobile Marketing Stats

30%

Of mobile shoppers
abandon a
transaction
if the experience is
not optimized for
mobile!






Mobile Marketing Stats
Consumers expect
transactions to be
easier on mobile than
they are offline (51%)
or on a desktop
computer (50%).
Mobile Marketing Stats
63% of people expect
to be doing more
shopping on their
mobile devices over
the next couple of
years.
Mobile Marketing Stats
60% of mobile
shoppers use their
smartphones while in a
store, and another 50%
while on their way to a
store.
Mobile Marketing Stats
Almost ¼ of all online shopping on
Black Friday in 2012 was done on
mobile and tablet devices.
Mobile Marketing Stats

57%
Users say they
won’t recommend
a business with a
poorly designed
mobile site

41%

Have turned to a
competitor’s site
after a bad mobile
experience.
Mobile Marketing Stats
81%

Of the retailers state that
the objective of mobile for
their company is to drive
revenue to their website!
Mobile Marketing Stats
Not having a mobile optimized website is
like closing your store on day a week!
Mobile Marketing 2013

70% of PC search tasks are
completed in one week while
70% of mobile search tasks are
done in one hour!
Mobile Marketing 2013
Mobile Marketing 2013

Thank You!
We will be glad to create
your mobile website

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Mobile Marketing Stats