2. Me – Neil Walker
@theukseo
Founder
Quaeromedia.com
@theukseo
YEARS IN DIGITAL
COUNTRIES
TALKS
12
6
34
Conference Raps
Children
Heart Attack
www.neilawalker.com
www.stateofdigital.com
6. 1) Increase in Sales – Why?
2) Our Organic users increased – Why?
3) Our ranking under X went up – Why?
4) We gained that editorial link – Why?
5) Our outreach was good..
Why, Why, Why
Five - Why’s?
@theukseo
14. Using Screaming frog
1.Go to Configuration -> Custom
2.In the box for Filter 1 paste your UA code and select Does Not Contain
3.In the box for Filter 2 paste your UA code and select Contains
Audit – Google Analytics
Check Analytics is installed on every page
@theukseo Kevin Strong - http://www.stateofdigital.com/google-analytics-every-page-with-screaming-frog/
15. TRY - https://www.analyticscheckup.com
1.Self Referrals – Tracking Issues
2.Hostnames – Your tracking on a different website
Audit – Google Analytics
Check Analytics for Anomalies
@theukseo
16. Audit – Google Analytics
Use filters to remove Anomalies
@theukseo
Tip: Annotate in Analytics when you made the change
Tip: Try and keep one profile – which is unfiltered.
17. Website – Uptime
Use Pingdom – Free Basic Account
Email You
Text You
@theukseo
18. Automated – Form Checking
Do you check your contact forms?
YES! – DO you check them manually?
YES! – Then how accurate are your checks!
@theukseo
19. Testing Whizz – Community
@theukseo http://www.testing-whiz.com/community/download
20. Testing Whizz – Community
@theukseo http://www.testing-whiz.com/community/download