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Content Re-packaging: Examples, Tools and More Tool! #Pubcon

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Content re-packaging is the way to turn your existing content into a new format. There's another term for it: Content repurposing but I prefer to stick to re-packaging because it means not only using the same content and re-purposing it to a new marketing channel but actually giving your old content new form, thus new package…

Publicado en: Marketing

Content Re-packaging: Examples, Tools and More Tool! #Pubcon

  1. 1. By Ann Smarty @seosmarty Brand & Community Manager at Internet Marketing Ninjas CONTENT RE-PACKAGING
  2. 2. @seosmarty Everything is a copy of a copy…
  3. 3. @seosmarty How do you make your content marketing meaningful?
  4. 4. @seosmarty CONTENT RE-PACKAGING
  5. 5. @seosmarty CONTENT RE-PACKAGING = TURNING YOUR EXISTING CONTENT & RESEARCH INTO A NEW FORMAT (MEDIA FILE, DIGITAL EBOOK, PODCAST, ETC)
  6. 6. @seosmarty
  7. 7. @seosmarty CONTENT RE-PACKAGING: EXAMPLE
  8. 8. @seosmarty Re-packaging example: Brand videos
  9. 9. @seosmarty
  10. 10. @seosmarty
  11. 11. @seosmarty
  12. 12. @seosmarty
  13. 13. @seosmarty
  14. 14. @seosmarty
  15. 15. @seosmarty
  16. 16. @seosmarty
  17. 17. @seosmarty
  18. 18. @seosmarty DIGITAL ASSETS=>  TRAFFIC! Independent sources of traffic & awareness  Backlinks (people love FUN)  Followers (from each specific network)  Promotion material (people love using embed codes)  Brand awareness (Let people take your brand home)
  19. 19. @seosmarty DIGITAL ASSETS=> + More ways and channels to ENGAGE your audience to build your micro- community
  20. 20. @seosmarty More digital context for your brand => more brand search results control
  21. 21. @seosmarty More digital context for your brand => more brand search results control
  22. 22. @seosmarty CONTENT RE-PACKAGING: TOOLS
  23. 23. @seosmarty VIDEOS!
  24. 24. @seosmarty  Turn how-tos into videos (using screenshots)  Turn infographics into music clips  Turn team photos into video slideshows  Curate several videos into a summary…
  25. 25. Animoto.com @seosmarty
  26. 26. @seosmarty Similar to Animoto:  Shakr.com  Stupeflix.com  Clipgenerator.com
  27. 27. @seosmarty PRESENTATIONS!
  28. 28. @seosmarty  Turn how-to content into step-by-step presentations  Curate quotes, tips, tools, etc. into presentations  Get an opportunity to market your brand on Slideshare!
  29. 29. HaikuDeck.com @seosmarty
  30. 30. @seosmarty INFOGRAPHICS!
  31. 31. Canva.com @seosmarty
  32. 32. @seosmarty Similar to Canva:  Draw.io  Create.ly  Piktochart.com  Venngage.com
  33. 33. @seosmarty Animated GIFs!
  34. 34. @seosmarty  Create content for Tumblr  Get more retweets and shares  Create visual instructions that spread
  35. 35. GIFDeck.in @seosmarty Slideshare decks into animated GIFs
  36. 36. Gif.com @seosmarty Youtube videos into animated GIFs
  37. 37. @seosmarty CURATE YOUR OWN RE-PACKAGED CONTENT
  38. 38. Bunkrapp.com @seosmarty Curate your own assets using interactive presentations (You can embed videos, images, presentations, text, etc.)
  39. 39. Paper.li @seosmarty Curate your own assets using Paper.li paper (That auto- tweets each new edition!)
  40. 40. List.ly @seosmarty Curate your own assets using List.ly lists (Supports ALL formats!)
  41. 41. @seosmarty IT’S THE MATTER OF A HABIT
  42. 42. @seosmarty
  43. 43. @seosmarty  More traffic  #beeverywhere  More SERPs control  More loyalty
  44. 44. @seosmarty Reaching out to more networks while NOT creating copies of copies…
  45. 45. Contact us: 518-270-0854 Ann Smarty @seosmarty @seosmarty

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