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By Ann Smarty
@seosmarty
Brand & Community Manager at
Internet Marketing Ninjas
CONTENT
RE-PACKAGING

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@seosmarty
Everything is a copy of a copy…

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@seosmarty
How do you make your content
marketing meaningful?

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@seosmarty
CONTENT
RE-PACKAGING

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@seosmarty
CONTENT RE-PACKAGING = TURNING YOUR EXISTING
CONTENT & RESEARCH INTO A NEW FORMAT (MEDIA
FILE, DIGITAL EBOOK, PODCAST, ETC)

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@seosmarty

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@seosmarty
CONTENT
RE-PACKAGING: EXAMPLE

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@seosmarty
Re-packaging example:
Brand videos

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@seosmarty

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@seosmarty

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@seosmarty

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@seosmarty

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@seosmarty

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@seosmarty

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@seosmarty

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@seosmarty

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@seosmarty

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@seosmarty
DIGITAL ASSETS=>
 TRAFFIC! Independent sources of traffic & awareness
 Backlinks (people love FUN)
 Followers (from each specific network)
 Promotion material (people love using embed codes)
 Brand awareness (Let people take your brand home)

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@seosmarty
DIGITAL ASSETS=>
+ More ways and channels to ENGAGE
your audience to build your micro-
community

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@seosmarty
More digital
context for
your brand
=> more
brand search
results
control

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@seosmarty
More digital
context for
your brand
=> more
brand search
results
control

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@seosmarty
CONTENT
RE-PACKAGING: TOOLS

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@seosmarty
VIDEOS!

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@seosmarty
 Turn how-tos into videos (using screenshots)
 Turn infographics into music clips
 Turn team photos into video slideshows
 Curate several videos into a summary…

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Animoto.com @seosmarty

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@seosmarty
Similar to Animoto:
 Shakr.com
 Stupeflix.com
 Clipgenerator.com

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@seosmarty
PRESENTATIONS!

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@seosmarty
 Turn how-to content into step-by-step
presentations
 Curate quotes, tips, tools, etc. into
presentations
 Get an opportunity to market your brand on
Slideshare!

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HaikuDeck.com @seosmarty

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@seosmarty
INFOGRAPHICS!

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Canva.com @seosmarty

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@seosmarty
Similar to Canva:
 Draw.io
 Create.ly
 Piktochart.com
 Venngage.com

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@seosmarty
Animated GIFs!

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@seosmarty
 Create content for Tumblr
 Get more retweets and shares
 Create visual instructions that spread

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GIFDeck.in @seosmarty
Slideshare
decks into
animated
GIFs

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Gif.com @seosmarty
Youtube
videos into
animated
GIFs

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@seosmarty
CURATE YOUR OWN
RE-PACKAGED CONTENT

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Bunkrapp.com @seosmarty
Curate your own
assets using
interactive
presentations (You
can embed videos,
images,
presentations, text,
etc.)

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Paper.li @seosmarty
Curate your own
assets using Paper.li
paper (That auto-
tweets each new
edition!)

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List.ly @seosmarty
Curate your own
assets using List.ly
lists (Supports ALL
formats!)

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@seosmarty
IT’S THE MATTER OF A
HABIT

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@seosmarty

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@seosmarty
 More traffic
 #beeverywhere
 More SERPs control
 More loyalty

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@seosmarty
Reaching out to more networks while
NOT creating copies of copies…

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Contact us: 518-270-0854
Ann Smarty
@seosmarty
@seosmarty