My presentation at #pubcon: How websites, brands and publishers can benefit from Google AuthorRank update

1. Google AuthorRank
Update for Brands
(rel=“publisher”)
By Ann Smarty,
Community Manager at
Internet Marketing Ninjas

3. 2007: Google’s ”AgentRank patent”
+ “digital signature” to assign the
content to authors

4. 2007: Google’s ”AgentRank patent”
+ “digital signature” to assign the
content to authors

5. 2011: Google updates “AgentRank
patent” + *portable* “digital
signature” to assign the content
to authors

6. 2011: Google updates “AgentRank
patent” + *portable* “digital
signature” to assign the content
to authors

7. Via rel=“author”
Google Plus was initially planned to connect all pieces together:
That’s a portable digital signature
that is meant to connect all the rest of the web with Google

8. Google Plus is used to help Google discover
*real* people behind the content and use various
signals to measure this *human* being’s
authority

9. Google has made it very
clear they want *only* real
people behind the claimed
content

10.  You can only use your *real*
you when creating Google +
account

11.  You can only use your *real*
you when creating Google +
account
 You can only use your head
shot if you want to see your
content verified (no logos)

12. But what to do if you are a
BRAND / BUSINESS:
?

13. Is there any way for web
and corporate entities to
jump into Google
AuthorRank update which
is most likely to be the
FUTURE
?

32. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1708844

44. Ann Smarty
@seosmarty
Contact us: 518-270-0854