Presentation from Startupitis, a Vak Sambath event hosted by Pageable at USBank in Huntington Beach on March 23, 2011, featuring Vak Sambath and Steve Wiideman.

1. SEO 1015 Inbound Marketing Strategies for Small to Mid-sized Businesses a Startupitis Presentation By “SEO Expert” Steve Wiideman

2. What the Heck is Search Marketing? Improving visibility in Google Maps, Yahoo! Local, & Bing Local Paid advertising (sponsored ads) in Google, Bing, AOL, YouTube, Amazon & other search results A way to move a listing up in search results for a particular keyword in YouTube, Twitter, Amazon, Google & Bing A way of getting a business to appear more than once in web, mobile, local, product and sponsored results All of the above

3. What the Heck is SEO?

4. Where is SEM? Natural results are determined by Google’s ranking formula, which involves a combination of relevant content, ‘votes’ from important websites and user behavior. Advertisers bid and optimize for placement in Sponsored Ads. A GoogleCheckoutbadge may create a higher click-through rate (and lower overall cost) Submit a list (database of products and attributes) for FREE. Position is determined by history, trust, data matching product page, and user behavior.

5. What the Heck is SEO?

6. Search Engines vs. Search Sites

7. Poll Is AOL a Search Engine?

8. 5 Powerful SEO Tips Analyze & Research

10. “small business lawyer, huntington beach” vs “lawyer”

11. “52” Sony HD LCD TV for Sale” vs “TV”

12. “environmentally friendly detergent” vs “laundry soap”https://adwords.google.com/select/KeywordToolExternal

14. Google Webmaster Tools & Starter Guide

15. Bing Webmaster Tools & Bing.com/toolbox

17. seomoz.org

18. Raven SEO Tools

19. Wordstream

21. Write “content pages” using Link Bait

22. Make page titles clickable

23. Pay a Usability Expert for a review

24. Think social media + engagementPlan & Track bit.ly/smm-tracking

25. 4. Get Links, Mentions & Citations

27. Google Shopping (it’s free)

28. Google Places/Hotpot (free)

29. Bing Local (free)

31. The SEO Process Assign resources to optimize your website, write awesome content, earn one-way links and help manage social media efforts. SEM Manager Webmaster SEO Content Writer Expert Link Builder Video/Social Expert Tip: There is a FREE SEO Audit List at www.blogmarketingtoolkit.comGoogle “best SEO audit list”  PPC Expert Site Audit Review Tracking Research Calendar Content Build Campaigns

32. Why SEO Matters How about for residual near-infinite traffic from search engines like Google?

33. Why SEO Matters How about for residual near-infinite revenue from search engines like Google?

34. Hiring SEO Experts or Firms What to Look for an SEO Agency Sample reports (min 6 months) 3-5 references Ask about communication Ask about ROI & breakeven points Willing to work on a performance basis? Search online “Company Name” (with quotes) Performance guarantee

35. Money Matters Estimate the Value of SEO FIRST Keyword research says 20 terms have 30,000 searches/mo. Google has a 67% market share in search About 45% of people who see your top listings will click it Approximately 3% - 5% of visitors will convert to sales/leads Your average order value is $200.00 Therefore, [((30k / .67) *.45) *.03] *200.00 = $120,895.00/mo. Next, subtract overhead and figure out what you’re willing to invest. It could take up to 6 months to see significant improvements.

36. A Few Basic SEO Tips Optimize homepage titles and meta tags Optimize subpage titles and meta tags Be conscience of file names Write awesome content Get links where competitors have them Eliminate duplicate content

37. Click-Through Rate is EVERYTHING Every search produces an impression. The ratio of clicks to impressions is referred to as Click-Through Rate or CTR.

38. Optimize Titles and Meta Tags

39. Be Conscious of File Names

41. 50,928 Links to Adobe Reader have “click here”