In this short presentation, we will provide some recent developments in the field of crowd monitoring, modelling and management. We will illustrate these by showing various projects that we are involved in, including the SmartStation project, and the different events organised in and around the city of Amsterdam (including the Europride, SAIL, etc.). In the talk, we will discuss the different components of the system and the methods and technology involved in these. We focus on advanced data collection techniques, the use of social media data, data fusion and the advanced macroscopic modelling required for this. Also, we will show examples of interventions that have been tested, showing how these systems are used in practise.