SlideShare una empresa de Scribd logo
1 de 18
Descargar para leer sin conexión
Lean UX &
Integrated Teams


Tim McCoy                                  Janice Fraser
Director, Integrated Product Development   Founder/CEO
Cooper                                     LUXr
tim@cooper.com                             janice@LUXr.co
@seriouslynow                              @luxrco
                                           @clevergirl
What Is Lean UX?


               User Centered Design
               x
               Lean Startup (Customer Development
                             + Lean & Agile approaches)




LeanUX Fundamentals 02/2011                               JANICE@LUXR.CO   TIM@COOPER.COM
Roots Of Lean Startup




                              =                    +                   +

                                   make products       incremental                       reduce
                                  customers want         releases                         waste




LeanUX Fundamentals 02/2011                                          JANICE@LUXR.CO   TIM@COOPER.COM
For the first time,
                              user centered design
                                 methods have
                               momentum in the
                              business community.




LeanUX Fundamentals 02/2011                          JANICE@LUXR.CO   TIM@COOPER.COM
When the business community
                     begins to measure the value of
                   user experience, they will invest in
                   it as a driver of value, rather than
                         a cost to be minimized.




LeanUX Fundamentals 02/2011                     JANICE@LUXR.CO   TIM@COOPER.COM
When the science of startups
                          includes user centered design as
                              one of its tent-poles, we
                                designers have a new
                           opportunity to do great things.




LeanUX Fundamentals 02/2011                         JANICE@LUXR.CO   TIM@COOPER.COM
Lean UX Means...

             •        Tight collaboration of UX, Product Mgmt, Development
             •        Know your customers(users) and their needs
             •        Prioritize to reduce wasted effort
             •        Focus releases on specific user goals
             •        Externalize your ideas and your process
             •        Test design hypotheses rapidly and repeatedly
             •        Observing, learning, and adjusting with rapid cycles of
                      Think--Make--Check


LeanUX Fundamentals 02/2011                                      JANICE@LUXR.CO   TIM@COOPER.COM
Lean UX Cycles

                Generative Research
                            Ideation   THINK
                     Mental models
                   Behavior Models
                        Test Results
                Competitive Analysis


                                               MAKE     Prototypes
                                                        Wireframes
                                                        Value Prop
                                                        Landing Page
                     A/B Testing                        Hypotheses
                   Site Analytics                       Comps
                Usability Testing                       Deployed Code
                          Funnel
                        Sign-ups       CHECK


LeanUX Fundamentals 02/2011                       JANICE@LUXR.CO   TIM@COOPER.COM
Lean UX Framework
                                                                     Users

                                          why                                          1. BLAH

                                             what                    Needs             2. BLAH
                                                                                       3. BLAH
                                                                                                               le
                                                                                                         peop
                                                how
                                                                                                             uct
                                                                                                        prod
                              BUSINESS THINKING
                                                                                    Bob can...


                                                           Uses/Scenarios


                                                                   Features
                                 (CREATE SKETCHES, WIREFRAMES
                                                      & PIXELS)
                                                                                            This Week


                                                                    User Stories
                                                                  Themed Releases

LeanUX Fundamentals 02/2011                                                                             JANICE@LUXR.CO   TIM@COOPER.COM
Product Stewardship
and the integrated team
The role of UX in agile environments
What’s wrong with this picture?




Lean UX Fundamentals 02/2011          JANICE@LUXR.CO   TIM@COOPER.COM
Product Owner is an overloaded role




    • Represent business needs                       • Collaborate with the team
            – hold product vision                      –   maintain product backlog
            – feature definition and prioritization     –   detail / clarify requirements
            – communicate project status               –   provide subject matter expertise
    • Ensure project success                           –   be voice of the user
            – negotiate release dates and contents     –   participate in daily meetings
            – manage profitability / ROI                –   review work results

Lean UX Fundamentals 02/2011                                                JANICE@LUXR.CO   TIM@COOPER.COM
Strategic and tactical UX are under-represented




    •     Product vision and framework under-developed
    •     User research and feedback not well done or understood
    •     Good interaction design practices lacking
    •     Design professionals spread too thin


Lean UX Fundamentals 02/2011                                 JANICE@LUXR.CO   TIM@COOPER.COM
Problems we can address by integrating design

    Too up-front              Too late
    • Too many assumptions    • Not cohesive
    • Can’t address changes   • Never enough time
    • Time-intensive          • Lipstick on a pig
      documentation




LeanUX Fundamentals 02/2011                  JANICE@LUXR.CO   TIM@COOPER.COM
We begin by integrating design into the team

    The Integrated Team includes
    full-time design members working
    with and alongside developers.

    • Research and analysis of
      customer and user behaviors,
      needs, and goals
    • Contextual design that balances
      business needs, user goals,
      technical opportunity




LeanUX Fundamentals 02/2011             JANICE@LUXR.CO   TIM@COOPER.COM
                                                                      15
A Product Steward advocates for UX
    The Product Steward is a strategic
    design role that works with the
    Product Mgr to set direction and
    shepherd the product to success.

    • Advocate for user-centered design
    • Understand and represent user goals
    • Provide creative direction
    • Negotiate releases with Product Manager
    • Pair-design with other team members
    • Assess work results
    • Guide product vision through delivery


Lean UX Fundamentals 02/2011                    JANICE@LUXR.CO   TIM@COOPER.COM
Product Ownership is a shared responsibility
    Product Manager
    • Represent business and customer needs
    • Understand market opportunities
    • Communicate project status
    • Prioritize features and releases
    • Collaborate with team

    Product Steward
    • Represent user needs and goals
    • Manage product vision, framework
    • Provide creative direction
    • Collaborate with team

Lean UX Fundamentals 02/2011                  JANICE@LUXR.CO   TIM@COOPER.COM
Thank You


Tim McCoy                                  Janice Fraser
Director, Integrated Product Development   Founder/CEO
Cooper                                     LUXr
tim@cooper.com                             janice@LUXr.co
@seriouslynow                              @luxrco
                                           @clevergirl

Más contenido relacionado

Último

Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 

Último (19)

Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 

Destacado

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Destacado (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 

Lean UX, Product Stewardship & Integrated Teams

  • 1. Lean UX & Integrated Teams Tim McCoy Janice Fraser Director, Integrated Product Development Founder/CEO Cooper LUXr tim@cooper.com janice@LUXr.co @seriouslynow @luxrco @clevergirl
  • 2. What Is Lean UX? User Centered Design x Lean Startup (Customer Development + Lean & Agile approaches) LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
  • 3. Roots Of Lean Startup = + + make products incremental reduce customers want releases waste LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
  • 4. For the first time, user centered design methods have momentum in the business community. LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
  • 5. When the business community begins to measure the value of user experience, they will invest in it as a driver of value, rather than a cost to be minimized. LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
  • 6. When the science of startups includes user centered design as one of its tent-poles, we designers have a new opportunity to do great things. LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
  • 7. Lean UX Means... • Tight collaboration of UX, Product Mgmt, Development • Know your customers(users) and their needs • Prioritize to reduce wasted effort • Focus releases on specific user goals • Externalize your ideas and your process • Test design hypotheses rapidly and repeatedly • Observing, learning, and adjusting with rapid cycles of Think--Make--Check LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
  • 8. Lean UX Cycles Generative Research Ideation THINK Mental models Behavior Models Test Results Competitive Analysis MAKE Prototypes Wireframes Value Prop Landing Page A/B Testing Hypotheses Site Analytics Comps Usability Testing Deployed Code Funnel Sign-ups CHECK LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
  • 9. Lean UX Framework Users why 1. BLAH what Needs 2. BLAH 3. BLAH le peop how uct prod BUSINESS THINKING Bob can... Uses/Scenarios Features (CREATE SKETCHES, WIREFRAMES & PIXELS) This Week User Stories Themed Releases LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
  • 10. Product Stewardship and the integrated team The role of UX in agile environments
  • 11. What’s wrong with this picture? Lean UX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
  • 12. Product Owner is an overloaded role • Represent business needs • Collaborate with the team – hold product vision – maintain product backlog – feature definition and prioritization – detail / clarify requirements – communicate project status – provide subject matter expertise • Ensure project success – be voice of the user – negotiate release dates and contents – participate in daily meetings – manage profitability / ROI – review work results Lean UX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
  • 13. Strategic and tactical UX are under-represented • Product vision and framework under-developed • User research and feedback not well done or understood • Good interaction design practices lacking • Design professionals spread too thin Lean UX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
  • 14. Problems we can address by integrating design Too up-front Too late • Too many assumptions • Not cohesive • Can’t address changes • Never enough time • Time-intensive • Lipstick on a pig documentation LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
  • 15. We begin by integrating design into the team The Integrated Team includes full-time design members working with and alongside developers. • Research and analysis of customer and user behaviors, needs, and goals • Contextual design that balances business needs, user goals, technical opportunity LeanUX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM 15
  • 16. A Product Steward advocates for UX The Product Steward is a strategic design role that works with the Product Mgr to set direction and shepherd the product to success. • Advocate for user-centered design • Understand and represent user goals • Provide creative direction • Negotiate releases with Product Manager • Pair-design with other team members • Assess work results • Guide product vision through delivery Lean UX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
  • 17. Product Ownership is a shared responsibility Product Manager • Represent business and customer needs • Understand market opportunities • Communicate project status • Prioritize features and releases • Collaborate with team Product Steward • Represent user needs and goals • Manage product vision, framework • Provide creative direction • Collaborate with team Lean UX Fundamentals 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
  • 18. Thank You Tim McCoy Janice Fraser Director, Integrated Product Development Founder/CEO Cooper LUXr tim@cooper.com janice@LUXr.co @seriouslynow @luxrco @clevergirl

Notas del editor

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n