What’s Next for Pharma and Social Media?
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Serkan ErkovanSeguir
8 de Aug de 2011•0 recomendaciones•5,744 vistas
What’s Next for Pharma and Social Media?
8 de Aug de 2011•0 recomendaciones•5,744 vistas
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My Presentation at Social Media in Pharma Summit 2011, thanks to www.slideshare.net/tanoren
Serkan ErkovanSeguir
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What’s Next for Pharma and Social Media?
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- 26. PressReleases
- 27. SocialResponsibilityProjects
- 28. New ProductLaunches
- 29. CrisisManagement
- 30. Awards
- 31. Q&A SessionsPatient / HCPs
- 32. ConsumerLine Support
- 33. HCP & PatientFeedback on products
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- 43. 18-24 segment is leading in participation
- 44. ~90% participate in some way
- 45. ~75% join social networks
- 46. 55+ segment engagement is increasing across all types of participation (e.g., creators, critics, spectators)
- 47. Marketing to 45+ now viable through social media due to their increasing participation
- 48. Only 28% of online adults 45-54 say they don’t use social media
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