InterestingSouth: Cluetrain - Through the Eyes of a Child

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Presentation for InterestingSouth. To reimagine the world we live in, we often try to "see through the eyes of a child". But what happens when the world of a four year old collides with the new media world of the Cluetrain Manifesto? This THREE minute presentation puts a digital camera in the hands of my daughters.

Tecnología Empresariales

Through The
Eyes
of Children
Where a FOUR year old’s
world meets the new
world of the Cluetrain

Gavin Heaton // www.servantofchaos.com // servant@servantofchaos.com
Gavin Heaton
1
www.servantofchaos.com

People of earth …
Gavin Heaton
2
www.servantofchaos.com

A powerful global
conversation has begun.
Gavin Heaton
3
www.servantofchaos.com

Through the Internet,
people are discovering …
Gavin Heaton
4
www.servantofchaos.com

and inventing new ways to
share relevant knowledge
Gavin Heaton
5
www.servantofchaos.com

… with blinding speed.

Gavin Heaton
6
www.servantofchaos.com

As a direct result, markets
are getting smarter …
Gavin Heaton
7
www.servantofchaos.com

and getting smarter faster
than most companies.
Gavin Heaton
8
www.servantofchaos.com

1. Markets are conversations.

Gavin Heaton
9
www.servantofchaos.com

2. Markets consist of human
beings, not demographic
sectors.

Gavin Heaton
10
www.servantofchaos.com

12. There are no secrets.
Gavin Heaton
11
www.servantofchaos.com

20. Companies need to
realize their markets are often
laughing. At them.

Gavin Heaton
12
www.servantofchaos.com

26. Public Relations does not
relate to the public.

Gavin Heaton
13
www.servantofchaos.com

29. Elvis said it best: quot;We
can't go on together with
suspicious minds.quot;

Gavin Heaton
14
www.servantofchaos.com

36. Companies must ask
themselves where their
corporate cultures end.
Gavin Heaton
15
www.servantofchaos.com

52. Paranoia kills
conversation.

Gavin Heaton
16
www.servantofchaos.com

60. Markets want to talk to
companies

Gavin Heaton
17
www.servantofchaos.com

67. As markets, as workers,
we wonder why you're not
listening …

Gavin Heaton
18
www.servantofchaos.com

You seem to be speaking a
different language.
Gavin Heaton
19
www.servantofchaos.com

68. The inflated self-important
jargon you sling around …
what's that got to do with us?

Gavin Heaton
20
www.servantofchaos.com

69. Maybe you're impressing
your investors. Maybe you're
impressing Wall Street …
Gavin Heaton
21
www.servantofchaos.com

You're not impressing us.

Gavin Heaton
22
www.servantofchaos.com

71. Your tired notions of quot;the
marketquot; make our eyes glaze
over.
Gavin Heaton
23
www.servantofchaos.com

72. We like this new
marketplace much better.
In fact, we are creating it.

Gavin Heaton
24
www.servantofchaos.com

73. You're invited, but it's our
world. Take your shoes off at
the door.
Gavin Heaton
25
www.servantofchaos.com

75. If you want us to talk to
you, tell us something. Make
it something interesting for a
change.
Gavin Heaton
26
www.servantofchaos.com

78. You want us to pay?

Gavin Heaton
27
www.servantofchaos.com

… We want you to pay
attention.

Gavin Heaton
28
www.servantofchaos.com

82. Your product broke. Why?
Gavin Heaton
29
www.servantofchaos.com

84. We know some people
from your company. They're
pretty cool online …
Gavin Heaton
30
www.servantofchaos.com

Do you have any more like
that you're hiding? Can they
come out and play?
Gavin Heaton
31
www.servantofchaos.com

87. We'd like it if you got
what's going on here. That'd
be real nice.
Gavin Heaton
32
www.servantofchaos.com

89. We have real power and
we know it.

Gavin Heaton
33
www.servantofchaos.com

95. We are waking up and
linking to each other. We are
watching. But we are not
waiting.
Gavin Heaton
34
www.servantofchaos.com

Through The
Eyes
of Children
Thank you!

Gavin Heaton // www.servantofchaos.com // servant@servantofchaos.com
Gavin Heaton
35
www.servantofchaos.com

About Me

Name: Gavin Heaton
Web: www.servantofchaos.com
Twitter: servantofchaos

Gavin Heaton
36
www.servantofchaos.com

Licensing/Attributions

Ideas:
The Cluetrain Manifesto
www.cluetrain.com

The Age of Conversation
www.ageofconversation.com

See my blogroll @ servantofchaos.com

Original photography:
Olivia Heaton
Rose Heaton

Get this presentation:
www.slideshare.net/servantofchaos

Gavin Heaton
37
www.servantofchaos.com

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InterestingSouth: Cluetrain - Through the Eyes of a Child

1. Through The Eyes of Children Where a FOUR year old’s world meets the new world of the Cluetrain Gavin Heaton // www.servantofchaos.com // servant@servantofchaos.com Gavin Heaton 1 www.servantofchaos.com

2. People of earth … Gavin Heaton 2 www.servantofchaos.com

3. A powerful global conversation has begun. Gavin Heaton 3 www.servantofchaos.com

4. Through the Internet, people are discovering … Gavin Heaton 4 www.servantofchaos.com

5. and inventing new ways to share relevant knowledge Gavin Heaton 5 www.servantofchaos.com

6. … with blinding speed. Gavin Heaton 6 www.servantofchaos.com

7. As a direct result, markets are getting smarter … Gavin Heaton 7 www.servantofchaos.com

8. and getting smarter faster than most companies. Gavin Heaton 8 www.servantofchaos.com

9. 1. Markets are conversations. Gavin Heaton 9 www.servantofchaos.com

10. 2. Markets consist of human beings, not demographic sectors. Gavin Heaton 10 www.servantofchaos.com

11. 12. There are no secrets. Gavin Heaton 11 www.servantofchaos.com

12. 20. Companies need to realize their markets are often laughing. At them. Gavin Heaton 12 www.servantofchaos.com

13. 26. Public Relations does not relate to the public. Gavin Heaton 13 www.servantofchaos.com

14. 29. Elvis said it best: quot;We can't go on together with suspicious minds.quot; Gavin Heaton 14 www.servantofchaos.com

15. 36. Companies must ask themselves where their corporate cultures end. Gavin Heaton 15 www.servantofchaos.com

16. 52. Paranoia kills conversation. Gavin Heaton 16 www.servantofchaos.com

17. 60. Markets want to talk to companies Gavin Heaton 17 www.servantofchaos.com

18. 67. As markets, as workers, we wonder why you're not listening … Gavin Heaton 18 www.servantofchaos.com

19. You seem to be speaking a different language. Gavin Heaton 19 www.servantofchaos.com

20. 68. The inflated self-important jargon you sling around … what's that got to do with us? Gavin Heaton 20 www.servantofchaos.com

21. 69. Maybe you're impressing your investors. Maybe you're impressing Wall Street … Gavin Heaton 21 www.servantofchaos.com

22. You're not impressing us. Gavin Heaton 22 www.servantofchaos.com

23. 71. Your tired notions of quot;the marketquot; make our eyes glaze over. Gavin Heaton 23 www.servantofchaos.com

24. 72. We like this new marketplace much better. In fact, we are creating it. Gavin Heaton 24 www.servantofchaos.com

25. 73. You're invited, but it's our world. Take your shoes off at the door. Gavin Heaton 25 www.servantofchaos.com

26. 75. If you want us to talk to you, tell us something. Make it something interesting for a change. Gavin Heaton 26 www.servantofchaos.com

27. 78. You want us to pay? Gavin Heaton 27 www.servantofchaos.com

28. … We want you to pay attention. Gavin Heaton 28 www.servantofchaos.com

29. 82. Your product broke. Why? Gavin Heaton 29 www.servantofchaos.com

30. 84. We know some people from your company. They're pretty cool online … Gavin Heaton 30 www.servantofchaos.com

31. Do you have any more like that you're hiding? Can they come out and play? Gavin Heaton 31 www.servantofchaos.com

32. 87. We'd like it if you got what's going on here. That'd be real nice. Gavin Heaton 32 www.servantofchaos.com

33. 89. We have real power and we know it. Gavin Heaton 33 www.servantofchaos.com

34. 95. We are waking up and linking to each other. We are watching. But we are not waiting. Gavin Heaton 34 www.servantofchaos.com

35. Through The Eyes of Children Thank you! Gavin Heaton // www.servantofchaos.com // servant@servantofchaos.com Gavin Heaton 35 www.servantofchaos.com

36. About Me Name: Gavin Heaton Web: www.servantofchaos.com Twitter: servantofchaos Gavin Heaton 36 www.servantofchaos.com

37. Licensing/Attributions Ideas: The Cluetrain Manifesto www.cluetrain.com The Age of Conversation www.ageofconversation.com See my blogroll @ servantofchaos.com Original photography: Olivia Heaton Rose Heaton Get this presentation: www.slideshare.net/servantofchaos Gavin Heaton 37 www.servantofchaos.com

InterestingSouth: Cluetrain - Through the Eyes of a Child

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InterestingSouth: Cluetrain - Through the Eyes of a Child