Value Proposition canvas- Customer needs and pains
Sete In Imic 2010
1. Portfolios of tourism products: Building methodologies and support policies IMIC 2010 Athens, 11 February 2010, MAICC Georgios Drakopoulos Director General, SETE & Chairman, UNWTO Business Council
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4. Destination Lifecycle & Product Characteristics emerging mature decline new-trendy familiar tiring Development Phase: Product: Maturity Time
5. What product for which market? MARKETS PRODUCTS EXISTING NEW NEW EXISTING A A . MARKET PENETRATION UK SUN & BEACH B B . PRODUCT DEVELOPMENT FRANCE GASTRONOMY C C . MARKET DEVELOPMENT CHINA TOURING D D . DIFFERENTIATION PRODUCT / SERVISES EDUCATION BLACK SEA
37. No more Committees: we just need Product Managers Private operators Regional Marketing Agencies Research Sales Product Communication Sponsoring Brand MKTG club 2 MKTG club 3 MKTG club… MKTG club 1 Greece Marketing Agency Board Executive Director Product Manager 2 Product Manager 3 Product Manager… Research Sales and Distribution Product tactics Communication Cooperation and Sponsoring Brand management Product Manager 1 Marketing Task Force
40. New products – New concepts - New definitions Gastronomy, Culture, Health, Sports, Education Whatever interacts with a part of the supply-production chain