The document discusses how to leverage digital media for branding individuals and organizations. It defines digital media and brands, and explains the branding process. This includes understanding the target audience, continuous communication, social optimization, and using key digital tools. It also describes Chitrakaar, a non-profit focused on collaboration and social change through its five focus areas.

1. How to Leverage Digital Media for Branding Individuals and Organizations? Ankur Sethi Saturday, September 4 2010 © 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

6. . and now let’s talk about… How to Leverage Digital Media for Branding Individuals and Organizations? © 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

7. © 2010 Virtual Learning by Ankur Sethi. All Rights Reserved . Understanding value proposition - a perspective!

8. © 2010 Virtual Learning by Ankur Sethi. All Rights Reserved . What is Digital Media? * Definition by Florida's digital media industry association, Digital Media Alliance Florida. Source: Wikipedia "the creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and education".*

9. © 2010 Virtual Learning by Ankur Sethi. All Rights Reserved . the digital eco-system

10. . What is a Brand? © 2010 Virtual Learning by Ankur Sethi. All Rights Reserved A brand is the identity of a specific product, service, business and also an individual.* There are kinds of branding that treat individuals and organizations as the "products" to be branded.* Personal branding treats persons and their careers as brands.* * Source : http://en.wikipedia.org/wiki/Brand

11. . For instance! © 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

12. . For instance! © 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

13. . For instance! © 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

14. . The brand ‘You’ © 2010 Virtual Learning by Ankur Sethi. All Rights Reserved Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” - Tom Peters, Management Guru Source: www.fastcompany.com/magazine/10/brandyou.html Starting today you are a brand!

15. . The Branding Process © 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

16. . Know your Target Audience © 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

17. . continuous communication © 2010 Virtual Learning by Ankur Sethi. All Rights Reserved listen learn act communicate communicate

18. © 2010 Virtual Learning by Ankur Sethi. All Rights Reserved LISTEN PLAN ENGAGE OPTIMIZE AMPLIFY . brand optimization

19. . Your Brand is Searchable © 2010 Virtual Learning by Ankur Sethi. All Rights Reserved LinkedIn Profile Personal Website My Virtual Learning Blog My Photography Blog Facebook Profile

20. . Social Optimization © 2010 Virtual Learning by Ankur Sethi. All Rights Reserved Social Optimization : Subset of social media marketing. Optimizing your exposure through social media & generating public interest in your content.

22. . 6 must have digital tools © 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

24. © 2010 Virtual Learning by Ankur Sethi. All Rights Reserved

25. © 2010 Virtual Learning by Ankur Sethi. All Rights Reserved Collaborate & contribute for change!

26. Collaborate & contribute for change! What is Chitrakaar? Founded in 2010, Chitrakaar is a focused group committed towards building positive social transformation by collaboration and contribution for change. Chitrakaar is a not-for-profit and volunteer driven organization that aims to make impactful contributions towards the 5 key focus areas and creating value for society.

27. Collaborate & contribute for change! Its focus areas!

28. Collaborate & contribute for change! What we plan to do?

29. Collaborate & contribute for change! Want to be a Chitrakaar? a c h a n g e a g e n t! Let’s collaborate & contribute for change!