2. Verb
To do, execute on a foundation,
to leave a mark or legacy.Branding
@dsmy | @sevenality
3.
4. We are in the age of the customer, the internet of all things, content first,
mobile first, inbound first time of life where everything is moving faster and
faster, leaving those who are ignorant to change behind, and embracing those
willing to go the extra mile.
@dsmy | @sevenality
8. We’d all like to think that we’re the most logical person in a
room. That everyone else’s logic is just a tad inferior to our own.
When it comes to branding, logic comes second.
@dsmy | @sevenality
9.
10. Strong branding helps to answer the question of what are we
here to do? A brand isn’t about what logical arguments you can
put together, but the way in which a individual or an organization
resonates with people emotionally.
@dsmy | @sevenality
12. The experiences created by your brand
works either to foster a relationship or
burn a bridge. Every business has a
logo or a name, but a small minority
could truly be considered a brand.
@dsmy | @sevenality
13. Some brands capture the mind,
these are the ones that tend to be
associated with lifestyle type
products and services.
@dsmy | @sevenality
14. Others capture the heart, these
brands are the one that create
commitment.
@dsmy | @sevenality
16. The process is the product. If the process
is compromised, then the end quality of
the product will also be compromised.
@dsmy | @sevenality
17. Things won’t always turn out
perfectly, what’s important is sticking
to your values to find the best course
towards resolving the situation.
@dsmy | @sevenality
19. If your priority lies on the side of
becoming super rich and famous but
your home life is !suffering, then you
may need to revisit your priorities.
@dsmy | @sevenality
20. If your priority is to create things
of value !then your brand has a
much higher chance with
attaining sustainability.
@dsmy | @sevenality
22. Following trends will only get you on
the list of people who also were able
to follow that trend. Lists like those are
forgotten. They’re generic and leave
no impression over the long term. !
@dsmy | @sevenality
23. Brands that keep things simple allow
for consumers to create “moments”
that not only leave a !strong
impression but also indirectly drive
future sales.
@dsmy | @sevenality
25. Markets will change, products and services will change in
their own unique way over time, many other details can
change but your core values should stay steadfast.
@dsmy | @sevenality
26. Nothing is particularly hard if you divide it into small jobs. -
Henry Ford
@dsmy | @sevenality
27. 4 Key Principles!
!
Executing on these principles, when done right will
add significant long-term value. !
@dsmy | @sevenality
28. Conduct a Personal/Business Audit!
!
It’s important to take time to get to know who
you(your business) are. Without this whats the point?
@dsmy | @sevenality
29. Sharpen points of relevancy!
!
Actively seek out opportunities that will strengthen your
unique points. Want to be a better writer? Start a blog.
Want to communicate better with others? Volunteer with
others. Whatever you want to be better at, show up
consistently and put in the effort.
@dsmy | @sevenality
30. Always Be Authentic!
!
Stay true to you. Your brand should reflect
who you are. This makes it easier to keep
things consistent.
@dsmy | @sevenality
31. Communicate the Benefits!
!
It’s easy to get lost in all the features of a product or all the
skills a person has, but what are the true benefits of these
things? When talking about your brand or an offering
highlight both why it’s important and what problem it solves.
@dsmy | @sevenality
33. The glue that holds together everything is love. If you don’t
love your product or what you do, neither will your
consumers. A brand only becomes timeless if it can be loved.
@dsmy | @sevenality