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Mobile Monday Austria 20150601 mobilegeddon

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Publicado el

Unter dem Motto: Safety First, Mobile First
fand am 1. Juni 2015 in Wien der 26. Mobile Monday.at statt.

Markus Dejmek (Country Manager Sevenval Österreich) sprach u.a. über
Mobilgeddon – warum die Versicherungsbranche die Mobilisierung beschleunigen muss

Publicado en: Móvil
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Mobile Monday Austria 20150601 mobilegeddon

  1. 1. 1 Sevenval Usability Benchmarkstudie Versicherung mobil recherchieren und abschließen
  2. 2. 2 Markus Dejmek Country Manager Sevenval Österreich
  3. 3. HILFT  KOMPLEXE  RESPONSIVE  PROJEKTE  ZUKUNFTSSICHER  UMZUSETZEN   Jahre Erfahrung Mitarbeiter Standorte Websites Apps 3  140  15   2000+   200+  
  4. 4. 4 Sevenval Usability Benchmarkstudie Versicherung mobil recherchieren und abschließen markus.dejmek@sevenval.com   0664  88  44  67  98  
  5. 5. 5 18 von 38 Versicherungen bieten keine an mobile Nutzung angepasste Webseite markus.dejmek@sevenval.com   0664  88  44  67  98  
  6. 6. 6 11 Versicherungen leiten Smartphone-Nutzer auf mobile Webseiten mit eingeschränktem Umfang markus.dejmek@sevenval.com   0664  88  44  67  98  
  7. 7. 7 Die Mehrheit bietet keine Abschlussmöglichkeit oder „mobile self-service“ an markus.dejmek@sevenval.com   0664  88  44  67  98  
  8. 8. 8
  9. 9. 9
  10. 10. 10
  11. 11. 11 Lange Ladezeiten und unstrukturierte „Desktop-Inhalte“ stellen Nutzer auf Geduldsprobe markus.dejmek@sevenval.com   0664  88  44  67  98  
  12. 12. 12 Uniqa   6,541  s   1.061  KB   Performance Vergleich Allianz  Österreich   4,356  s   826  KB   markus.dejmek@sevenval.com   0664  88  44  67  98  
  13. 13. 13 Im App-Bereich sind Schadensmelde- & Wetter-Apps dominant markus.dejmek@sevenval.com   0664  88  44  67  98  
  14. 14. 14 FAZIT Versicherungsbranche schöpft mobiles Potential nicht aus 30% des Traffics generieren nicht 30% der Abschlüsse markus.dejmek@sevenval.com   0664  88  44  67  98  
  15. 15. 15 Zukunft ? 3 Thesen
  16. 16. 16 16 Startups füllen die Lücken 1 markus.dejmek@sevenval.com   0664  88  44  67  98  
  17. 17. Startups in der Versicherungsbranche §  Traumschutz: Versichere, was du liebst §  OnlineVersicherung.de: Versicherung von Elektrogeräten §  Schutzklick: Wir schützen, was dir wichtig ist §  PlanForward: Online-Beratung für Versicherungen §  SAFE: Ohne Vertreter, ohne Papierkram (Produkt d. PlanForward) §  Knip: Digitaler Versicherungsmanager §  Passt24: Online vergleichen. Persönlich versichern. §  Durchblicker.at: Preise & Tarife vergleichen §  RiskEraser: Schutz to go App §  AppSichern: Deine Kurzzeitversicherung §  Vertragium: Ordnung in private Verträge §  Friendsurance: Keine Schäden? Geld zurück. §  L‘AMIE: Expertenhilfe für Geschädigte
  18. 18. 18 Makler werden unwichtiger, Online-Services übernehmen 2
  19. 19. 19 Die Versicherungs-App wird der primäre Kommunikationskanal mit dem Kunden 3
  20. 20. 20 20 Sevenval Technologies GmbH Neubaugasse 10/2/17 1070 Wien markus.dejmek@sevenval.com 0664 88 44 67 98

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