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12 Global Brands & Local Markets

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Global Brands & Local Markets Ram Brijesh Pudi ravi krishna
Definition: ,[object Object],[object Object],[object Object]
Yesterday’s Globalism ,[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s Globalism ,[object Object],[object Object],[object Object]
Problems faced by Global brands ,[object Object],[object Object],[object Object],[object Object],[object Object]
Coca-cola : Global is Out, Local is In ,[object Object],[object Object],[object Object],[object Object]
Disney: Learning to Say Oui Not Yes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
P&G: Regional Focus and Global Coordination ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kingfisher: Where Retail is Detail ,[object Object],[object Object],[object Object]
How Companies Try to Understand Consumers ,[object Object],[object Object],2. culture-focused research : uses measures like census-taking and demographic data, to look at general patterns of daily life like value systems, social structures, and relationships among friends and relatives.
Advantages & Disadvantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages & Disadvantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How it will help? ,[object Object],[object Object],[object Object]

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12 Global Brands & Local Markets

  • 1. Global Brands & Local Markets Ram Brijesh Pudi ravi krishna
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