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What We Talk About When We Talk About Social

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What We Talk About When We Talk About Social

  1. 1. What We Talk About When We Talk About Social by Adam Gutterman Business Development Google Play Games @adamgutterman
  2. 2. Why Social?
  3. 3. Why Social? Revenue
  4. 4. Why Social? Engagement <—> Revenue
  5. 5. Why Social? Love <—> Engagement <—> Revenue
  6. 6. Why Social? Vacuu m Love
  7. 7. How to Social?
  8. 8. Leader! board “Metasocial” ! ! ! !
  9. 9. Two Dots Progress • Popularized by Friend Bar in “Social Games” • Progress Comparative PvE —> • “Parallel Play” • Social Proof
  10. 10. Two Dots Prowess • Popularized by arcade games • Prowess Comparative PvE —> • Weak PvP • Social Proof + Base Competition
  11. 11. Choice Comparative PvE
  12. 12. Player! Environment!
  13. 13. Player! Environment! Leaderboard
  14. 14. Player! Environment! Leaderboard! ! Friend 1 Friend 2 . . . Player . . . Friend N Friend N+1
  15. 15. Pv! P “True Social” ! ! ! !
  16. 16. Player! Environment!
  17. 17. Player! Environment! Player 1 Player 2 . . . Player N Player N+1
  18. 18. Co-!op “True Social” ! ! ! !
  19. 19. Player! Environment!
  20. 20. Player! Teammate 1 Teammate 2 Player . . . Teammate N Environment!
  21. 21. Player! Teammate 1 Teammate 2 Player . . . Teammate N Environment or Guild 1 Guild 2 . . . Guild N
  22. 22. Persis!tence “No Clean Slates” ! ! ! !
  23. 23. Player! Teammate 1 Teammate 2 Player . . . Teammate N Environment or Guild 1 Guild 2 . . . Guild N
  24. 24. My Guild! Teammate 1 Teammate 2 Player . . . Teammate N Environment or Guild 1 Guild 2 . . . Guild N Persistence of Shared Spaces
  25. 25. Leaderboards, PvP Plumbing, & More Console: Microsoft, Sony, Nintendo Mobile: Google, Apple, Amazon Desktop: Valve, Blizzard

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