1. Google Analytics
By: Lakora Byrd; Megha Rao; Kwame Hyeamang; Tian Yu
April 11, 2013

2. Google: Who They Are
• Founded in 1998 by Larry Page and Sergey Brin
• Located in Mountain View California
• Named Google from a play on word googol
• Introduced AdWords in 2000
• Google locations: 70 Offices in more than 40 countries

3. Google: Who They Are
• The Perfect Search Engine
• Provides a variety of tools to help businesses of all kinds succeed
on and off the web
• Build products that they hope will make the web better and
therefore your experience on the web better
• Cloud Computing
• http://www.youtube.com/watch?v=DZ6EGmMrcr8

4. Why & What
Why Google Analytics? What does web analytics measure?
• Google analytics is not just a tool for • Visitors
measuring web traffic but it can also • Traffics
be used as a tool for
• Business and Market research • Content
• Assess effectiveness of a website
• Measure traditional prints or advertising
campaigns
• How traffic changes after the launch of a new
advertising campaign

5. Google Analytics : Features

6. Google Analytics
Dashboard & Reporting

7. How Google Analytics works
• Sign up for Google Analytics
• https://www.google.com/analytics/
• They return code to you
• You paste the code just below the </body> tag
• Put it on EVERY page
• Edit>Find and Replace is easiest option
• Put it in your template pages, so it will be automatically on every
page
• Go to the Analytics dashboard page to see daily metrics

8. What it does?
• Daily, monthly, yearly tracking of web visits
• Graphed over time
• Which pages they go to, how long they stay
• Bounce rate
• Entrance pages
• How they got there
• Search engines and Search terms used
• Location, operating system, monitor resolution
• Over 80 reports available

9. Google Analytics :Implementation
Consist of:
 Javascript code on each page of a website;
Website owner embeds a piece of JS code to each webpage
Executed in each visitor’s browser when the page is loaded
Collect visitor’s browser and computer settings
 Log file on Google’s servers
All visitors’ access behavior from JS
 A processing engine that populates report into owners’ account
Google processes all data and generates reports
Reports are not real-time

10. Google Analytics Industry Reviews and
Comparisons
• The variety, and complexity of web analytics tools presents a challenge
for reviewers across specific metrics
• Coherency in the sources and determinations of industry previews are a
challenge.
• Reviews from three independent non-profit sources indicated below
• Most analytics tools have overlapping functionalities, therefore tools are
categorized into groups of similar functionality.

11. Google Analytics Industry Reviews and Comparisons
Tool Features Pricing Suggested Concentration Support
•Easy installation---paste tracking code in
Google your website. Social Media Analytics Help center
Analytics •Designed for all users, novices and Basic version free except for Mobile Analytics User Forum
seasoned users premium version Advertising Analytics Analytics Developer
•Measures freq. of Traffic campaigns (not In a non real-time reporting
real time) environment
•Produces Goals, funnels, and multi-
channel funnel management.
•Can customize to web analytic variable
•Smart Analytics Dashboard Free Powerful
•Visitor demographics Report Real time Real Time
Data Reports Customizable
•Visitor Behavioral Reports like the Online support
Yahoo Web demography, and click paths analysis. Environments where real- Users forum
Analytics Customizes reports and field to suite user time and demographic Yahoo Web Analytics blog
requirements considerations are crucial
•Tracking PPC campaigns, and performs
advanced PPC campaigns Management
•Work Flow Management
•Uses heat maps to indicate freq. of clicks Online support
Crazy Egg •Data based on operating systems, top User forums
referrers $9.99/month blogs
•Click Events Reports

12. Google Analytics Industry Reviews and Comparisons
Measure analytics on mobile sites Search and Social Advertising Online support
and apps, compares multiple Conversion Optimization Documents Download
Webtrends campaigns, and other statistics. Not Available Digital Analysis and Expert User Forums
Heat maps, multi-channel online Services Support on twitter
measurements, social and mobile
measurements
•Tracks long-term conversion Implementation support services
lifecycles When real time insight into how IBM Cloud Services
Coremetrics • Web Analytics Not Available consumers are interacting with 24/7 Product Support
(IBM) •Enterprise Analytics online their brands online is crucial to
•Social Media Analytics business strategy. Training & Certification
•Mobile Solutions
•Tracks repeat visitors and interactions Support for international customers
Social Media Analytics
•Powering the Adobe Online Marketing Digital Analytics Global support services
Omniture Suite Media Optimization Adobe Cloud Services Support
(Adobe) •Insight into organic and paid search Not Available online Web experience Management Training and certification
•Real time data collection Enterprise
•Custom Reports Workgroup
•Digital Analytics Developers

13. Google Analytics Industry Reviews and Comparisons
Check website below for :
Top Ten Web Analytics Review Tools & comparison
http://web-analytics-review.toptenreviews.com/

14. Google Analytics Industry Reviews and Comparisons
Top Ten Web Analytics Review Tools & comparison

15. Google Analytics Customer Success Stories
• Shop.com developed a customized tracking strategy to provide
easy access to reporting on their traffic sources and the millions of
products in their marketplace.
• Travelocity moved from centralized reporting to more democratic
access with Google Analytics, and has become more agile in data-
driven decision-making across the company.
• Nissan Motor Company gains deep insights into users’ product
preferences with Google Analytics e-commerce

16. Google Analytics Customer Success Stories
PUMA
PUMA Kicks Up Order Rate 7% with Insights from
Google Analytics and Viget
PBS
With Google Analytics solution, PBS unlocks data & insights
to drive visitor traffic increases by 30%
New Brunswick Tourism
Testing & website optimization allows the New Brunswick
Department of Culture, Tourism and Healthy Living to
customize their site to audience profiles,
increasing customer inquiries by 60%

17. Cost Analysis
• Google Analytics is free!
• Any business or individual with a website can use Google Analytics
FREE for any site with up to 5 million pageviews per month
• For unlimited pageviews, simply create an AdWords account and
link it to your Analytics account

18. Conclusion
• Business and Market research
• Assess effectiveness of a website
• Measure traditional prints or advertising campaigns
• How traffic changes after the launch of a new advertising
campaign
• It’s free!

19. Any Questions?

20. Thank You!!