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Mobile Marketing Workshop 2015 | Perché. Cosa. Come.

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Perché parlare di Mobile Marketing? Cosa vuol dire fare Mobile Marketing? quali gli strumenti a nostra disposizione? Mobile e Web App, Notifiche push, mobile Advertising, Realtà Aumentata, iBeacon e marketing di prossimità. Dati, tendenze, casi di successo e esempi vicini a noi.

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Mobile Marketing Workshop 2015 | Perché. Cosa. Come.

  1. 1. Gli Strumenti Del Mobile Marketing SportelloMarketing.com
  2. 2. @s_grigoletti f | Sportello Marketing
  3. 3. Agenda | Mobile Marketing | Perchè | Cosa | Come
  4. 4. Mobile Marketing | Perchè?
  5. 5. Perché | Il mondo è Mobile
  6. 6. 2015. Mondo. mobile devices | 2,14 mld +4.6% pc + notebook | 321 mln +0.9% Gartner, worldwide shipments
  7. 7. 2014. Italia. 61% | penetrazione smartphone 35 mln | utenti Nielsen.
  8. 8. 2014. Internet da mobile. 17 mln | utenti 1,5 ore | utilizzo giornaliero Nielsen. Italia We Are Social. Italia
  9. 9. Nielsen. Watch & Buy Report. Q2 2014
  10. 10. We Are Social. Italia. Febbraio 2014
  11. 11. Nielsen. Italia. 2013. Utilizzo di Mobile App Google - Swirl. Mobile Advertising 46% 17%80%
  12. 12. Prospettive? Mobile shopper 86% | uso smartphone pre-shopping 59% | uso smartphone in-store 37% | ricerca mobile coupon NinthDecimal. 2014. US.
  13. 13. Prospettive? Mobile Ads 70% | conversione di Mobile Ads NinthDecimal. 2014. US.
  14. 14. Mobile Marketing | Cosa?
  15. 15. Cosa | App e Ads
  16. 16. Native e Web App | Nei panni dell’utente
  17. 17. | Downloads!
  18. 18. Catalogo e AR. QR code reader / scanner per contenuti esclusivi da catalogo cartaceo. Realtà Aumentata: posizioni il prodotto nella stanza.
  19. 19. Canale di comunicazione: giochi, immagini, prodotti, news e contenuti editoriali (storie)
  20. 20. Engagement Ring Puoi provare virtualmente l’anello che desideri, fotografando la tua mano
  21. 21. Bud Light Music First Attraverso i QR code sui prodotti e packaging si vincono gadget e biglietti per il once-in-a-lifetime evento.
  22. 22. Bud Light Birthday Gli utenti regalano una birra agli amici. Il coupon viene generato online (Facebook) ma può essere riscosso e utilizzato solo attraverso la mobile App.
  23. 23. Conoscenza Test Acquisto Fedeltà | Funnel! LEAD PROSPECT CUSTOMER AMBASSADOR
  24. 24. Mobile Advertising | Network. Piattaforme. Strumenti.
  25. 25. Mobile Advertising | Quindi? Local. Target. Formato.
  26. 26. Mobile Marketing | Come?
  27. 27. Come. | Notifiche Push. | Geo-localizzazione. | “right here, right now”.
  28. 28. Notifiche. Contenuti e aggiornamenti rilevanti
  29. 29. Interazione in mobilità. Form. Prenotazione. Richieste
  30. 30. Multicanalità e Social Networks.
  31. 31. Marketing di prossimità. Localizzazione in-door.
  32. 32. Interactive Print. Comunicazione che “prende vita”
  33. 33. Advertising. Piattaforme Demand-Side. Network, Exchange e Server per Design, target e pianificazione su dispositivi mobile
  34. 34. Grazie! SPORTELLO MARKETING

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